 
     David Crawford welcomes low-cost safety initiatives for pedestrians in America.
     
Some 10 people die each week in accidents on crosswalks in the US, that’s more than 10% of all pedestrian fatalities in road traffic incidents -  the number of which is running at a five-year high. Ensuring crosswalks are safe is key in supporting the growing enthusiasm for walking as a travel mode. In the last decade of the 20th century, numbers walking to work in the US fell by 26%; while, as recently as 2012, Americans were estimated to be making fewer than 6% of all journeys on foot. But a new wave of interest in walking as a healthy alternative travel mode is generating pressures to make it safe throughout the journey.  
     
As a May 2014 report Dangerous by Design, produced by the US National Complete Streets Coalition, puts it: “American communities are poised for a renaissance in walking. We’re walking more often. Our most walkable places often are among the most economically vibrant in the country. 
     
“But we are still dealing with a legacy of roadways that fail to account for the safety of people on foot.” It lists the most dangerous places to walk in the US, using a pedestrian design index based on the percentage of locals that walk to work. 
Heading the roll of dishonour is the Orlando-Kissimmee metro area in Florida. The report does, however, credit the state with initiatives such as the central region’s Best Foot Forward coalition, which aims to reduce pedestrian deaths and injuries by 50% over five years. 
     
Dangerous by Design recommends greater use of low-cost products such as pedestrian-activated rectangular rapid flashing beacons, whose lights ‘stutter flash’ in an irregular pattern similar to emergency alerts on police vehicles. The US Department of Transport’s Federal Highway Administration approves their ‘novelty’ factor in catching drivers’ attention when they are some distance away from upcoming unsignalled crosswalks on higher-speed roads. 
 
Predictably, the Complete Streets  listing shows close correlations  between pedestrian vulnerability and  the percentage of those commuting  by foot – with a low of 1.1% in  Orlando. Ranked with the sixth best  pedestrian design index score is the  Minneapolis/St Paul metro area in  Minnesota. 
     
The  state’s  Department of Transportation made a noteworthy contribution to  the  issue when hosting the November 2014 conference, which showcased a   beauty parade of cost-effective initiatives. Janelle Borgen, ITS manager   with locally-headquartered consultants WSB and Associates, reported on  a  pioneering installation in St Anthony Village, a first-ring suburb  of  Minneapolis, which is designed to cope with what she calls “natural   patterns”. 
 
The backbone of the community is Silver Lake Road. Traffic patrol observations and clearly-expressed residents’ concerns had identified an unsignalled mid-block crossing as dangerous, experiencing continuing conflicts between pedestrians and vehicles, although there is an official crosswalk at a signalled intersection nearby.
The  additional crossing is positioned where it is, Borgen told ITS  International, “because of the dynamics of the area”. On the western  side are residential developments and a church whose parking overflows  to the eastern side, where there are also a school, playing fields and  the district’s city hall.
     
This  site experiences average daily traffic flows of 9,500 vehicles, with a  weekday peak-hour pedestrian count of 75 (mostly children going to/from  school). Standard static signage was proving inadequate. 
     
The  solution adopted deploys pedestrian-activated LEDs around the perimeter  of a static pedestrian warning sign and in-pavement along the  crosswalk. According to, St Anthony city engineer Todd Hubmer: “The idea  is to reduce the driver conditioning that may occur with continuous  flashing lights when there are no pedestrians near.”
     
The deployment took three working days and cost US$53,500; US$27,000 for the equipment and US$26,500 for the installation. 
     
The  results, Borgen told the conference, include “numerous positive  comments received from residents and driver compliance increased, with  numbers of jaywalkers and conflicts having dropped.” Winter maintenance  issues included some LEDs lifting because the pavement cracked and water  entered their housings, with the subsequent freeze/thaw cycle  displacing them and snowploughs scraping off their tops. 
     
But  there were no problems arising from the spring/summer electrical storms  that are typical of the state’s humid climate. The city is planning a  similar mid-block crossing near a shopping centre in summer 2015.
In  a separate nearby installation, radar detects  cars approaching at a    specified speed and activates LEDs to flash  around the perimeter of   stop  signs. Said Hubmer: “This has reduced the  frequency of vehicles   running  through them.” Wisconsin-based traffic  controls developer   TAPCO  supplied the radar-activated stop signs.
     
In     another presentation, Minnesota DOT’s Jerry Kotzenmacher described   the   deployment of a High-intensity Activated crossWalK (HAWK) combined     traffic warning and pedestrian guidance system to warn and control     traffic at marked crosswalks that are positioned away from     intersections. The system, like the St Anthony Village installation, is     targeted at locations where formal signal warrant conditions are not     met; or they have been met but the agency responsible has decided not   to   install the equipment. 
The   well-established US warrant system sets out the minimum analysis-based   criteria for evaluating the case for full-scale standard traffic  signal  installations and offers appropriate guidelines. The results are  issued  by State departments of transportation and incorporated into  the Manual  on Uniform Traffic Control Devices, which is maintained by  the FHWA. 
     
As  guidance  published by the Texas DOT points out: ‘Traffic signals are  one of the  most restrictive forms of traffic control. The public often  views them  as a cure-all for problems at intersections. 
     
‘As   a result, traffic signals have often been installed  where less   restrictive traffic control would have been more appropriate and   effective… traffic signals also have negative impacts, particularly if   the signal is improperly justified or installed.”
     
Other factors include the installation and maintenance costs of standard traffic signals.
The   HAWK alternative stays dark when no  pedestrians are waiting to  cross.   On activation by push button, it  shows the driver a flashing  yellow   light, followed by a solid yellow  one. Solid red lights are  displayed to   motorists during the walking  period, when the pedestrian  has the   benefit of a seconds-remaining  countdown indicator. 
     
As     the pedestrian clears the crossing, the driver sees flashing red     lights, which mean ‘proceed with caution if way ahead clear’. The signal     then returns to the dark state until being reactivated by pedestrian     button.
Guidelines for installation include an average count of more than 20 pedestrians in an hour and the results of a gap survey showing insufficient safe intervals during peak hours.
Ideal    locations are midblock or at least 30m from an intersection. The  State   DOT has already installed half-a-dozen examples of the now   FHWA-approved  technology, and is working on establishing policy and   guidelines for  further installations and securing funding. Typical   costs are around  US$100,000.
     
There   were  early concerns that drivers would stop in any case even when the   display  facing them was dark, and that pedestrians would need a   learning curve  to become adjusted. Neither fear was realised; though   some vehicles had a  tendency to drive through the beginning of the red   period, instead of  waiting for the ‘proceed with caution’ signal;  while  some were confused  by the latter. Further education is needed.
     
A third initiative involved using amber rectangular rapid flashing beacons, supplied by TAPCO at a cost of US$20,000 a time. 
     
    Study  data collected from Florida, Illinois and Washington DC had   shown  compliance with yield signs rising from 18% before the   installation to  81% afterwards. 
     
The   need  arose because of a hospital expansion which caused the  relocation  of its  employee parking and the consequent need for car  users to cross  a  four-lane highway with a 30mph (48km/h) speed limit.  In 185  crossings  observed in August 2014, 82% of pedestrians used the   activation button,  16% didn’t and 2% changed their minds and didn’t   cross after all.  Vehicles were present on 72% of these occasions and   96% of those stopped  for the pedestrians.
     
Two    problems that have arisen are pedestrian awareness, and the fact that    drivers tended to halt unnecessarily at static ‘stop for pedestrians’    signs. Tom Sohrweide of engineering consultants SHE, who ran the  project   study, told ITS International: “Pedestrians still need to  exercise   caution, and drivers will become more familiar with increased  use.” 
 
The National Complete Streets Coalition is an initiative by the Smart Growth America campaign for better-quality urban and rural development. In Dangerous by Design, the Coalition urges transportation planners and engineers to work to deliver communities and streets that have the needs of all users in mind, from making streets safer to ensuring that more homes are built near public transportation. It claims that over 700 state, regional and local agencies have so far adopted its policies.    
 
 
     
         
         
         
        



