South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Ability to keep in touch on US buses woos travellers
    February 1, 2012
    David Crawford finds evidence of a new trend in American intercity travel: that better access to data sources on the move is tempting passengers away from air travel and onto surface modes. In the US the ease of use of Portable Electronic Devices (PEDs) is successfully wooing long-distance travellers away from airlines and onto surface public transport, according to just-published research. Using data from field observations of 7,028 passengers travelling by bus, air and train in 14 US states and the Distri
    Read More
  • Substantial savings from smarter street lighting
    February 25, 2015
    As authorities strive to reduce expenditure and carbon emissions, Colin Sowman looks at some of the smart ways of managing street lighting while containing costs and maintaining safety. Street lighting can account for 40% of an authority’s energy consumption. So, faced with the need to reduce outgoings, some authorities are looking for smart ways of managing street lighting or even turning off swathes of street lights in the small hours. Back in 2008 the E-street Initiative report concluded that authorities
    Read More
  • Low-carbon mobility, one village at a time
    July 15, 2024
    Shantha Bloemen of Mobility for Africa, winner of this year's Movmi Empower Women in Shared Mobility Award, talks to Beate Kubitz about creative and practical solutions for transportation in the world’s rural areas – and why investment is still needed
    Read More
  • “For a city to be loveable, the car has to be a guest”: EmpowerWISM winner Kari Anne Solfjeld Eid
    March 1, 2023
    Kari Anne Solfjeld Eid, founder of e-cargo bike subscription service Whee!, has won the Empower Women in Shared Mobility 2023 programme. She tells Adam Hill how to make cities loveable…
    Read More

Highlighted Content