South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Uber clean-up - those all-important facts and figures
    September 11, 2020
    Ride-hailing giant says it can switch to all-electric vehicles 'in any major city' by 2030
    Read More
  • Whim launch in Birmingham: new day dawning
    June 4, 2018
    MaaS Global’s Whim mobility service is expanding with its first launch outside Finland – and has chosen the UK’s second city as its base. Adam Hill reports from Birmingham
    Read More
  • Hard shoulder running aids uniform traffic flow and safer driving
    January 23, 2012
    David Crawford detects a market for European experience. Well-established now in at least three European countries, Hard Shoulder Running (HSR) on motorways is exciting growing interest in the US. A November 2010 Report to Congress by the Federal Highway Administration (FHWA), on the Efficient Use of Highway Capacity, notes the role of HSR in the European-style Active Traffic Management (ATM) strategies now being recommended for implementation in the US where, until recently, they were virtually unknown.
    Read More
  • Cost benefit: just $25 boosts pedestrian safety in Florida
    April 29, 2019
    A relatively straightforward change to the way that pedestrians cross the street in a Florida city has made a significant safety improvement. And what’s more, it was cheap, finds David Crawford Installing a lead pedestrian interval (LPI) system at 25 central business district signalised intersections in the Florida city of Lakeland has cut numbers of incidents involving pedestrians by some 60% - at a cost of US$25 for 30 minutes' work, according to traffic operations manager Angelo Rao.
    Read More

Highlighted Content