South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Axis gets on board
    August 30, 2019
    Vision technology provider Axis Communications has set up a camera system for ATrain, which owns and operates rail services – including seven trains and one workshop - between Stockholm and Arlanda Airport. The Arlanda Express trains run on one of the few privately-operated railroad lines in Sweden. The company decided in 2015 to install a camera solution at train stations and depots to monitor flows of travellers, checking signs, elevators and escalators and making sure that the ticket machines are wor
    Read More
  • Houston hurricane prompts TranStar warning
    April 1, 2019
    Hurricane Harvey led to the creation of the Houston TranStar flood warning app
    Read More
  • Do buses need subsidies in congestion charging areas
    June 20, 2016
    David Crawford takes a look at the debate surrounding bus subsidies. Subsidies for public transport are a well-known and frequently-used policy tool directed at reducing the high environmental and social costs of peak-period traffic congestion. But at the end of last year the Swedish Centre for Transport Studies published a working paper entitled ‘Should buses still be subsidised in Stockholm?’ This concluded that the subsidy levels currently being applied in Stockholm could be nearly halved by setting bus
    Read More
  • Heading the right way with Caltrans
    October 27, 2020
    Wrong-way collisions are relatively rare – but they are often head-on and fatal. After recent studies, California DoT is reviewing its highway design standards
    Read More

Highlighted Content