South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Avoiding the call of the wild
    June 29, 2018
    Hitting an animal on a rural road can be fatal for all parties involved – but detecting and avoiding them requires clever technology. Andrew Williams carefully scans the horizon for details. Wildlife-vehicle collisions are an ever-present threat in rural areas around the world, and there is certainly nothing funny about suddenly finding an angry moose in your headlights on a sharp bend. A variety of detection and avoidance systems are currently in use or under development to help prevent your vehicle being
    Read More
  • Don't tap - just walk through turnstiles to pay on Seoul's subway
    September 18, 2023
    South Korea capital introduces tagless payment at 12 stations along Ui-Sinseol LRT
    Read More
  • Visa and the power of mass transit transactions
    April 22, 2020
    Contactless payment is the hidden power behind efficient public transportation. Visa’s Ana Reiley tells Adam Hill why buying a latte should be a model for frictionless ticketing 
    Read More
  • How C/AVs could serve rural communities
    July 23, 2019
    In Ireland, there is low population density and a lot of rain – which can make last-mile journeys a trial. Orla O’Halloran at Arup has some thoughts on how C/AVs could serve rural communities Connected and autonomous vehicles (C/AVs) have the potential to be a vital link for people in rural communities, as part of a wider Mobility as a Service (MaaS) solution. That is the view of Orla O’Halloran, intelligent mobility consultant at Arup. She believes that MaaS needs to be considered in conjunction with ot
    Read More

Highlighted Content