South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Partial victory for wheelchair user over bus access
    January 18, 2017
    A wheelchair user has won a partial victory at the UK Supreme Court over priority use of wheelchair spaces on buses. The case arose when wheelchair user Doug Paulley attempted to board a bus operated by FirstGroup, which carried a sign asking passengers occupying the wheelchair space to “please give up this space if needed for a wheelchair user”. The wheelchair space was occupied by a woman with a baby in a pushchair who refused to move when the driver asked her to. The driver took no further action and
    Read More
  • Traficon AID deployed on Busan-Geoje fixed link project
    March 2, 2012
    Traficon, an exhibitor at this week’s 17th ITS World Congress in Busan, South Korea, has revealed that the company’s involvement with the city will continue long after the event closes.
    Read More
  • Helsinki’s residents trial MaaS as alternative to private cars
    August 21, 2018
    Would you give up your own car? Helsinki implemented MaaS late last year and Colin Sowman discovers that the initial reaction has been positive What would it take for you to give up your own car? That is the question posed by Sampo Hietanen, the so-called ‘father’ of Mobility as a Service (MaaS) and CEO of MaaS Global. And he is about to discover if MaaS really will convince the people of Helsinki to do the unthinkable. MaaS Global introduced a fledgling version of its Whim app in the city in late 2016
    Read More
  • Acusensus highlights magnitude of seatbelt problem
    March 8, 2023
    If you don’t wear a seatbelt, you’re disproportionately likely to be killed in road collisions. Geoff Collins of Acusensus talks to Adam Hill about how AI will allow police to monitor and prevent this risky behaviour
    Read More

Highlighted Content