South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Destiny Thomas on transit's racist legacy
    September 25, 2020
    The killing of George Floyd by US police sparked international protests and put Black Lives Matter into the spotlight. Dr Destiny Thomas, founder and CEO of Thrivance Group, talks to Adam Hill about the legacy of racism in transit, Covid-19, slow streets – and what comes next
    Read More
  • South Korean experts to establish emergency call service
    September 2, 2016
    According to South Korean news agency Yonhapnews, a group of electronics and intelligent transport systems experts have established a forum to initiate the establishment of an electronic safety system that automatically calls emergency services when there's a car accident.
    Read More
  • Keeping people on track is RATP’s raison d’etre
    June 14, 2018
    In Paris, RATP Group’s autonomous Metro Line 1 is carrying 750,000 people a day across the city. Ben Spencer is invited into the control room to take a look at how the system works Paris is visited by millions of tourists each year, keen to see for themselves stunning attractions such as the Eiffel Tower, Arc de Triomphe, Notre-Dame, the Louvre, the Seine and all the rest. But while the best-known sites of the City of Light tend to be on the surface, there is a lot going on below those iconic grand boule
    Read More
  • Caltrans takes the long view of transport
    October 21, 2016
    Caltrans’ Malcolm Dougherty took time out of his schedule at ITS America 2016 in San Jose to talk to ITS International about current and future challenges. As director of California Department of Transportation (Caltrans) since mid-2012, many would say that Malcolm Dougherty has one of the best jobs in transportation. Caltrans is one of the most progressive and innovative transport authorities, implementing policies to encourage cycling, piloting new
    Read More

Highlighted Content