Skip to main content

Lidar more use in ADAS than AVs, says Cepton

Silicon Valley start-up says it is already deploying Lidar with automotive manufacturers
By Adam Hill September 18, 2020 Read time: 2 mins
Cepton is using Lidar as a safety feature, as with intersection vehicle tracking

Lidar is better-suited at present as a key element in advanced driver-assistance systems (ADAS) rather than as a game-changer for the development of autonomous vehicles (AVs).

That is the view of Dr Jun Pei, boss of Silicon Valley start-up Cepton Technologies, in an interview with ITS International.

Pei, an engineer by training who used to work at Lidar inventor Velodyne, insists it makes sense to be focused more on ADAS than AVs at present.

“Do I see AVs at Level 4 out there next year?" he asks. "No, I don't. The next two years? No I don’t. Five years? No I don’t. I don't have a lot of ‘five years’ in my career or in my life - I'm very impatient person. I'm here to make a profitable business for everybody around me.”

So ADAS will be the focus for Cepton’s Lidar business – for reasons of scale as much as anything else. 

“I am a true believer in the future: radar, camera and Lidar - these three devices - will coexist on all cars,”  Pei says.

Cepton says it is already deploying Lidar with automotive manufacturers but cannot reveal details. 

It will be a few years yet but “this is not some AV demonstration from a start-up company: this is something you can actually use your money to buy, from a dealership, that has Cepton Lidar in it”.

“As it becomes mature and the cost becomes reasonably low, Lidar will actually become a critical safety sensor that can cover many, many things that the radar and the camera cannot cover," he goes on.

Cepton is partnering with Koito, the biggest headlamp provider in the world, making 60-70% of all the headlamps for Japanese cars. “We have the technology developed, based on ADAS, for which we own the patent,” Pei explains. 

Concentrating on ADAS rather than AVs was an unfashionable position in 2016, he recalls: “We were, literally, the laughing stock of the industry because we were not on the bandwagon of AVs; everybody was saying Level 4 would be there by 2018.” He pauses. “And now it’s 2020.”

Read the full interview in the September/October edition of ITS International

 

For more information on companies in this article

Related Content

  • Growth of ANPR applications for enforcement, tolling and more
    February 1, 2012
    Automatic number plate recognition continues to find new applications beyond the traditional. In coming years, we can expect the application set to grow significantly Moore's Law has seen to it that computer processing power has improved out of all comparison in the 30-plus years since the first working Automatic Number Plate Recognition (ANPR) system was created by the UK's Police Scientific Development Branch. The attendant increases in systems' capabilities have resulted in ANPR being deployed globally
  • NACTO: 136m US micromobility trips in 2019
    September 7, 2020
    But rides on biggest docked bike-share systems plummeted 44% from March to May 2020
  • StreetLight Data maps future
    February 20, 2019
    Laura Schewel of StreetLight Data talks to Adam Hill about the importance of measuring what you do – and about how paint will remain perhaps the most important piece of technology in the city planners’ armoury for a decade to come Transportation is dangerous, responsible for 30% of global cargo emissions today. Some experts believe that it will be responsible for 80% by 2050. And that’s before you even get on to the safety question - just ask tech entrepreneur Laura Schewel. “Transportation is getting wo
  • HERMES Study provides guidance for forward ITS thinking in Finland
    August 25, 2016
    Having authored HERMES, a major study for the Finnish Ministry of Transport and Communication, Josef Czako talks to ITS International about his findings and lessons for other authorities. When CEOs of major automakers are predicting more change in the next five years than in the past 50, what is the role of national authorities considering the benefits of innovations in ITS?