Skip to main content

Lidar more use in ADAS than AVs, says Cepton

Silicon Valley start-up says it is already deploying Lidar with automotive manufacturers
By Adam Hill September 18, 2020 Read time: 2 mins
Cepton is using Lidar as a safety feature, as with intersection vehicle tracking

Lidar is better-suited at present as a key element in advanced driver-assistance systems (ADAS) rather than as a game-changer for the development of autonomous vehicles (AVs).

That is the view of Dr Jun Pei, boss of Silicon Valley start-up Cepton Technologies, in an interview with ITS International.

Pei, an engineer by training who used to work at Lidar inventor Velodyne, insists it makes sense to be focused more on ADAS than AVs at present.

“Do I see AVs at Level 4 out there next year?" he asks. "No, I don't. The next two years? No I don’t. Five years? No I don’t. I don't have a lot of ‘five years’ in my career or in my life - I'm very impatient person. I'm here to make a profitable business for everybody around me.”

So ADAS will be the focus for Cepton’s Lidar business – for reasons of scale as much as anything else. 

“I am a true believer in the future: radar, camera and Lidar - these three devices - will coexist on all cars,”  Pei says.

Cepton says it is already deploying Lidar with automotive manufacturers but cannot reveal details. 

It will be a few years yet but “this is not some AV demonstration from a start-up company: this is something you can actually use your money to buy, from a dealership, that has Cepton Lidar in it”.

“As it becomes mature and the cost becomes reasonably low, Lidar will actually become a critical safety sensor that can cover many, many things that the radar and the camera cannot cover," he goes on.

Cepton is partnering with Koito, the biggest headlamp provider in the world, making 60-70% of all the headlamps for Japanese cars. “We have the technology developed, based on ADAS, for which we own the patent,” Pei explains. 

Concentrating on ADAS rather than AVs was an unfashionable position in 2016, he recalls: “We were, literally, the laughing stock of the industry because we were not on the bandwagon of AVs; everybody was saying Level 4 would be there by 2018.” He pauses. “And now it’s 2020.”

Read the full interview in the September/October edition of ITS International

 

For more information on companies in this article

Related Content

  • Autonomous vehicles – saviour and threat, says report
    November 1, 2016
    A new report from IDTechEx Research notes that autonomous vehicles need no pilot, not even one in reserve. Many truly autonomous vehicles are unmanned mobile robots prowling everywhere from the ocean depths to nuclear power stations, the upper atmosphere and outer space. They create billion dollar businesses such as aircraft and airships aloft for five to ten years on sunshine alone carrying out surveillance or beaming the internet to the 4.5 billion people who lack it. Independence of energy and electri
  • Continental opens ITS facility in Silicon Valley
    August 19, 2014
    Continental is putting together an international team of innovators from the IT and automotive industries who will focus on intelligent transportation systems (ITS) to form a new business unit, called Continental Intelligent Transportation Systems. The business will be headquartered in Silicon Valley, California, USA and headed by Seval Oz, an expert in vehicle networking and automation. She previously worked on Google's self-driving car project. Continental sees the new business as an example of its st
  • Federal Signal supplies all the elements of end to end tolling
    January 31, 2012
    Manfred Rietsch, group president of Federal Signal Technologies (FST), talks about the recent acquisitions forming FST and the organisation's plans for the future. "Our philosophy is going to be about open access" Federal Signal has been on a buying spree. An energetic policy of acquisition over the past few months has seen the company reposition itself as an end-to-end provider of Electronic Toll Collection (ETC) systems with what it states is a portfolio of proven, best-in-class technologies which will al
  • M&A in ITS: upward mobility
    February 17, 2021
    2021 has kicked off with a flurry of M&A activity. Adam Hill asks the bosses of IRD and Iteris what we should make of their new purchases – and finds out why the whole process is a bit like dancing…