Skip to main content

Lidar more use in ADAS than AVs, says Cepton

Silicon Valley start-up says it is already deploying Lidar with automotive manufacturers
By Adam Hill September 18, 2020 Read time: 2 mins
Cepton is using Lidar as a safety feature, as with intersection vehicle tracking

Lidar is better-suited at present as a key element in advanced driver-assistance systems (ADAS) rather than as a game-changer for the development of autonomous vehicles (AVs).

That is the view of Dr Jun Pei, boss of Silicon Valley start-up Cepton Technologies, in an interview with ITS International.

Pei, an engineer by training who used to work at Lidar inventor Velodyne, insists it makes sense to be focused more on ADAS than AVs at present.

“Do I see AVs at Level 4 out there next year?" he asks. "No, I don't. The next two years? No I don’t. Five years? No I don’t. I don't have a lot of ‘five years’ in my career or in my life - I'm very impatient person. I'm here to make a profitable business for everybody around me.”

So ADAS will be the focus for Cepton’s Lidar business – for reasons of scale as much as anything else. 

“I am a true believer in the future: radar, camera and Lidar - these three devices - will coexist on all cars,”  Pei says.

Cepton says it is already deploying Lidar with automotive manufacturers but cannot reveal details. 

It will be a few years yet but “this is not some AV demonstration from a start-up company: this is something you can actually use your money to buy, from a dealership, that has Cepton Lidar in it”.

“As it becomes mature and the cost becomes reasonably low, Lidar will actually become a critical safety sensor that can cover many, many things that the radar and the camera cannot cover," he goes on.

Cepton is partnering with Koito, the biggest headlamp provider in the world, making 60-70% of all the headlamps for Japanese cars. “We have the technology developed, based on ADAS, for which we own the patent,” Pei explains. 

Concentrating on ADAS rather than AVs was an unfashionable position in 2016, he recalls: “We were, literally, the laughing stock of the industry because we were not on the bandwagon of AVs; everybody was saying Level 4 would be there by 2018.” He pauses. “And now it’s 2020.”

Read the full interview in the September/October edition of ITS International

 

For more information on companies in this article

Related Content

  • IBTTA 2010 meeting focuses on sustainability
    February 2, 2012
    Ken Philmus, chief meeting organiser, talks about what attendees can expect to see at this year's IBTTA annual meeting and exhibition
  • ITSA’s Shailen Bhatt looks to the future
    March 6, 2018
    The new boss of ITS America is fizzing with ideas. Shailen Bhatt talks to Adam Hill about the need to rebrand the ITS industry, how technology can leverage tax dollars – and where the Star Wars universe fits in to his philosophy. Shailen Bhatt has a big job on his hands. The CEO and president of the Intelligent Transportation Society of America is the second to hold the post in two years following the resignation last July of his predecessor Regina Hopper. It has not been the easiest time for the
  • Lidar: the consolidation conundrum
    March 12, 2024
    There has been a great deal of flux and restructuring over the last few years in the Lidar market – what drives this and where will it end? Only one way to find out: Adam Hill asks the experts
  • BlackBerry’s Jeff Davis: ‘Hands off 5.9GHz!’
    September 25, 2019
    As a US Marine, BlackBerry’s Jeff Davis saw the world’s trouble spots. But much of his attention is now focused on what he sees as the ITS sector’s biggest issue: cybersecurity. Adam Hill finds out more Oh, I often feel I’m the dumbest guy in the room,” laughs Jeff Davis, senior director, connected transportation, at BlackBerry. It’s hard to credit this. Davis has a range of experience that sets him apart from most people in the ITS sector. He was in the US Marine Corps, with seven tours of duty, inclu