Skip to main content

Intelligent mobility leverages user-focused smartphone business model

New analysis by Frost & Sullivan claims the mobility network will draw inspiration from the user-interface oriented and service-driven, smartphone business model, to render car ownership an option for consumers. The subscription and user model of accessing vehicles will coexist alongside the traditional sales and ownership model, thereby enabling mobility-on-demand solutions for every commuting need. Even though the analysis, The Future of Intelligent Mobility and its Impact on Transportation, expects a
November 13, 2015 Read time: 3 mins
New analysis by 2097 Frost & Sullivan claims the mobility network will draw inspiration from the user-interface oriented and service-driven, smartphone business model, to render car ownership an option for consumers. The subscription and user model of accessing vehicles will coexist alongside the traditional sales and ownership model, thereby enabling mobility-on-demand solutions for every commuting need.

Even though the analysis, The Future of Intelligent Mobility and its Impact on Transportation, expects a large fraction of vehicles-in-operation to still be manually driven in 2035, these vehicles will be far more intelligent than those of today.

“The Automotive Council UK proposes the move from a siloistic approach towards an integrated approach to achieve the global transportation industry’s goals of safer, cleaner and leaner mobility,” said Frost & Sullivan senior research analyst Kamalesh Mohanarangam. “Vehicle automation, cooperative driving, new mobility models, alternative propulsion, and traffic flow optimisation will be important elements in this pursuit.”

For now, Europe is focusing on connectivity, automation and technology, while North America leverages an innovative and transformative solution built using transportation data collated through a system of connected vehicles, mobile devices and roads. Japan, on the other hand, is in the midst of a highly people-centric initiative that connects vehicles and traffic environments to alleviate the mobility hardships of an aging population.

“These vigorous efforts towards an intelligent mobility era can be explained by considering the benefits that could be gained,” noted said Frost & Sullivan senior analyst Arunprasad Nandakumar. “Intelligent mobility holds the potential to achieve up to 40 per cent crash reduction through effective incident management and enhanced collision avoidance. New transport modes like ride sharing/car sharing and rapid transits can also lead to 25 per cent travel time savings in major cities and a slash in mobility spending by six billion dollars.”

Furthermore, an intelligent mobility network could boost fuel savings due to the increase in average travel speed. The combined effect of this is an average reduction in travel stops by 40 per cent and drop in CO2 levels by 15 per cent.

“Having said all this, the transportation industry still has a long way to go,” said Mohanarangam. “The biggest technological challenge the industry faces is to attain a near-human driving feel in automated mode. As algorithms written for the initial deployment of automated vehicles cater to conditional automation and cannot deal with complex scenarios, employing artificial intelligence seems crucial at this juncture.”

For more information on companies in this article

Related Content

  • PTV sets its sights on Smart City solutions
    February 9, 2017
    Making a city smarter not only relies on understand technological opportunities but also human decision-making, as Miller Crockart explains. Cities are about people – a fact that can easily be forgotten when experts talk about roads, healthcare and education as though they are abstract and unconnected monoliths rather than things people use. Understanding how and why people use services is vital for making decisions on how they can be optimised for maximum efficiency across inter-connected networks that for
  • Business intelligence improves bus fleet management
    April 24, 2013
    Innovative use of fleet management-generated data has optimised passenger service running times and achieved full payback in its first quarter Metro Vancouver’s South Coast British Columbia Transportation Authority (TransLink) has gained substantial benefits in bus idle time savings from a business intelligence (BI) solution, built from data captured in its ITS-based fleet management system. Delivered by public transport ITS specialist Init under a contract awarded in 2006, this includes on-board computers,
  • Ken Leonard talks to ITS International
    August 21, 2014
    Ken Leonard, director of the USDOT’s ITS Joint Program office made time in his schedule during the Helsinki Congress to speak to ITS International. It has been 18 months since Ken Leonard took over as the director of the Intelligent Transportation Systems Joint Program Office at the US Department of Transportation. With 30 years of technical experience behind him, to say he is enjoying the challenge would be to put it mildly: “It is incredibly exciting to be working in intelligent transportation systems, th
  • Governments must look beyond short-term spending of public funds
    February 2, 2012
    Phil Pettitt, Chief Executive of innovITS, the UK's ITS Centre of Excellence, argues that governments need to look beyond the short-term when looking to pump-prime economic recovery with public funds. It seems, in the current economic climate, that a 'good' day is one in which no company is announcing job cuts or going into administration. Consumer demand is down and businesses are retrenching, cutting costs and fretting over the consequences of shrinking opportunities and order books. It has not been this