Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Cross referencing data sets reveals now decision support information
    November 18, 2014
    Combining previously unrelated sets of data can provide an in-depth view of travel patterns. "Through the use of analytical tools, Urban Insights seeks to help transportation organisations benefit from the vast amounts of detailed data they collect every day.”
    Read More
  • Fare's fair for Conduent in Italy
    December 12, 2022
    Company introduces e-ticketing on top of contactless pay for Linee Lecco bus network
    Read More
  • Tags or communication based toll payment systems?
    January 20, 2012
    Midland Expressway Ltd's Tom Fanning discusses deployment of Near Field Communicationbased payment on the M6 Toll facility The M6 Toll's introduction from early next year of Near Field Communication (NFC) is a pragmatic response to the relative scarcity of tolled facilities and the concomitant low levels of tag take-up in the UK, according to the road's operator, Midland Expressway Ltd (MEL). Nevertheless, Dedicated Short-Range Communication (DSRC)-based tags operating at 5.8GHz are still a key part of the
    Read More
  • Fleet tracking system delivers cost and customer benefits
    May 22, 2012
    Introduction of a fleet tracking system has provided expected headline benefits. But it is the intangibles that have been most valuable Crescent Electric Supply Company (CESC) was founded in 1919 and is one of the largest independent distributors of electrical hardware and supplies in the US. Based in East Dubuque, Illinois, the company has 120 distribution facilities in 27 states, serving contractors, original equipment manufacturers (OEM) and the maintenance, repair and operations (MRO) needs of commercia
    Read More

Highlighted Content