Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Plastic is fantastic for payment platform interoperability
    April 2, 2014
    The Sino Visitor Pass aims to promote trade between Singapore and China by making travel easier, as Jon Masters finds out. Singapore has notched up another first in transportation innovation with announcement of a dual-currency payment card in partnership with the province of Guangdong in China. From the middle of 2014, visitors to Singapore and Guangdong will be able to use a ‘Sino Visitor Pass’ to pay for use of public transportation among other things.
    Read More
  • Plastic is fantastic for payment platform interoperability
    April 2, 2014
    The Sino Visitor Pass aims to promote trade between Singapore and China by making travel easier, as Jon Masters finds out. Singapore has notched up another first in transportation innovation with announcement of a dual-currency payment card in partnership with the province of Guangdong in China. From the middle of 2014, visitors to Singapore and Guangdong will be able to use a ‘Sino Visitor Pass’ to pay for use of public transportation among other things.
    Read More
  • New system expedites border crossings
    October 28, 2016
    Enforcing border controls can create long queues for travellers, David Crawford looks at potential solutions. Long delays at border crossings in both North America and Europe have sparked the development of new queue visualisation and management technologies that are cutting hours, even days, off international passenger and freight journeys. At the westernmost end of the 2,019km (1,250 mile) Mexico–US frontier, two parallel crossings between Tijuana, in the former country, and the border city of San Diego,
    Read More
  • Populus platform for Milan
    March 20, 2025
    Rapid growth of shared mobility in Italian city means more data is needed
    Read More

Highlighted Content