Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Cubic among big ticket winners at Transport Ticketing Awards
    March 15, 2023
    CTS won Ticketing Enabler of the Year while Littlepay and Ridango also triumphed
    Read More
  • Effectively tackle vehicle pollution
    January 25, 2012
    In 2008, Italy's first traffic charge named 'Ecopass' was launched in Milan in an attempt to reduce road congestion and pollution levels as well as to boost public transport through the re-investment of the pollution charge revenues.
    Read More
  • Gothenburg to implement congestion charging
    February 2, 2012
    Gothenburg, which is line to become Sweden's second major city to implement congestion charging, will not enjoy the pre-deployment trials and referendum which Stockholm did. But, says the STA's Eva Söderberg, this is less of an issue than might be imagined
    Read More
  • Integrated passenger transport system for Luxembourg
    December 20, 2012
    Luxembourg’s integrated passenger transport system is to benefit from a new system for control, passenger information and electronic fare collection (e-ticketing). Init has been awarded a contract by the Luxembourg transport association to equip thirty-four private and three public transport companies with the system over the next three years. The contract also includes control centres and providing around 920 vehicles with hardware and software.
    Read More

Highlighted Content