Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Taking tolling towards new opportunities
    May 18, 2016
    Vinci’s André Broto presented his views on how the tolling industry could play an important role in helping authorities ease urban congestion, to delegates at the IBTTA conference. As director of foresight and strategy at Vinci Autoroutes, France, André Broto has been spending some time considering the future of tolling in his own country and worldwide. He presented his thoughts, which include a very different angle of the causes of, and solutions to, congestion at the IBTTA’s (International Bridge, Tunnel
    Read More
  • Conduent pilot of new payment system on Adelaide trams
    November 16, 2020
    Conduent Transportation has installed a new contactless open payment system on the Adelaide tram system overseen by the South Australian Public Transport Authority (SAPTA). This six-month pilot programme started on 20 September. Adelaide travellers can now use their Visa, MasterCard and NFC-enabled smart devices to pay for their fares on the 24 trams throughout the city. Adelaide is the fifth largest city in Australia, with a population of approximately 1.4 million.
    Read More
  • Coronavirus: World’s transit system moves into lockdown
    March 20, 2020
    The threat of coronavirus is plunging the world’s transit systems into lockdown as ridership numbers dwindle and limited services become the norm.
    Read More
  • Growth of contactless parking payment systems
    May 22, 2012
    Wave and pay credit and debit cards have arrived. In the parking sector, authorities and operators quick to accommodate new contactless payment technology are already benefitting We’re on the edge of a contactless revolution,” declares Parkeon’s parking director for the UK and Ireland Danny Hassett. Parkeon reports a groundswell of customers gravitating to contactless credit and debit card payment for parking, and the company is by no means alone in this. Use of ‘wave and pay’ technology is on the verge of
    Read More

Highlighted Content