Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • German authorities use CB-radio message to reduce accidents in roadworks
    April 8, 2014
    Citizen Band radio is proving useful to prevent accidents in Germany’s roadworks. In common with other German Länder (federal regions) with large volumes of commercial vehicles using their trunk road networks, Bavaria had been experiencing high levels of road traffic accidents (RTAs) involving heavy trucks in the vicinity of minor motorway maintenance sites. This was despite the extensive visual warning regulations published in the German federal road safety audit (RSA) guidelines for the protection of site
    Read More
  • RIPTA install fare management platform for bus fleet
    March 7, 2018
    The Rhode Island Public Transportation Authority (RIPTA) has selected Init to implement an account-based electronic fare and back-office revenue management system on their fixed-route fleet of over 240 buses. The platform is intended to allow passengers to board faster and receive more convenient fare options. Once completed, the solution will allow passengers to pay fares by tapping their card or mobile device on a validator. Init’s Mobilevario will calculate the fare, validate the transaction against the
    Read More
  • Wellington embraces smart parking solution
    February 22, 2018
    A smart parking solution can ease pain for drivers and increase efficiency for local authorities - and New Zealand’s capital is feeling the benefit. Adam Hill reports. ITS technology has the power to ease headaches for local authorities and car drivers alike when it comes to parking. For urban dwellers, few things are more irritating than driving slowly around crowded city centre streets, anxiously searching for a parking space – indeed, in congested downtown areas, as much as 30% of traffic can be driving
    Read More
  • MBTA chooses Cubic to deliver next-generation fare payment system
    November 22, 2017
    Cubic Transportation Systems (CTS) has been selected by the Massachusetts Bay Transportation Authority (MBTA) to install a fare payment system for the region’s multi-modal transit system to allow payment flexibility for customers. The base contract award includes an approximate $575 million (£433 million) for implementation with ten years of operations and maintenance as well two five-year extension options. The agreement also involves a public-private partnership, in which Cubic and John Laing will
    Read More

Highlighted Content