Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Integrating ferry transport into smart ticketing
    March 1, 2013
    Transport authorities are increasingly looking to integrate ferry travel into the mix of public transport. David Crawford finds out more. The new A$370m (US$398m) Opal public transport smartcard system being installed by the Cubic Transportation Systems (CTS)-led Pearl consortium in Sydney is geographically the largest in the world to date. The consortium includes the Commonwealth Bank of Australia; Australian retail payment system provider ePay; Australian infrastructure engineering company Downer Group; a
    Read More
  • Road user charging potential solution to transportation problems
    December 14, 2012
    A number of new and highly significant open road tolling schemes have just been launched or are soon to ‘go live’. Systems of road user charging are flexing their muscles as the means to solve politically sensitive transportation problems, reports Jon Masters. Gothenburg, January 2013, will be the time and place for the launch of the next city congestion charging scheme in Europe. In a separate development, Los Angeles County’s tolled Metro ExpressLanes began operating in November 2012 – the latest in a ser
    Read More
  • Considering accessibility costs little and pays dividends for all travellers
    August 8, 2017
    Catering for those with disabilities can be cost-effective and improve services for all travellers, as David Crawford discovers. Clearer understanding of the economic value of accessible transport is essential if we are to speed up the current slow deployment levels, according to the Paris-based International Transport Forum (ITF), which staged a 2016 round table on the ‘Benefits and Costs of Inclusion in Transport’. It wants to see greater availability of data on levels of actual and unmet demand for acces
    Read More
  • UK city council opts for APT Skidata integrated parking
    October 8, 2015
    Parking systems provider APT Skidata has completed a major new contract to provide Cambridge City Council in the UK with a wide range of parking, car park management and people access management technologies. The company will provide both the parking facility hardware, which includes its state-of-the-art barriers and payment stations, and all of the associated software that enables parking facilities to integrate directly with retailers’ promotions and maximise city events and other initiatives.
    Read More

Highlighted Content