Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Social media a one-stop shop for travel information
    January 20, 2012
    Exponentially widening mobile phone ownership is opening up the field to new ways of obtaining and disseminating better travel information from and to public transport users, via for example social media and tracking riders' phones. Over 50 US transit agencies, including major actors such as TriMet, in the metropolitan area of Portland, Oregon, Dallas Area Rapid Transit in Texas, and San Francisco's Bay Area Rapid Transit District (BART), as well as smaller operators, now have Facebook and/or Twitter accoun
    Read More
  • Smarter bus travel comes to Greater Manchester
    November 19, 2015
    Millions of bus passengers in Greater Manchester will benefit from cheaper fares with the introduction of new smart multi-operator bus travel. The scheme is one of the largest in the UK outside London and is the result of collaboration between more than 30 bus operators through industry body Greater Manchester Travelcards (GMTL), the organisation behind the System One brand, in partnership with Transport for Greater Manchester (TfGM). Passengers can now purchase multi-operator travel, which is store
    Read More
  • First e-ticketing contract in France for Hoeft & Wessel
    September 11, 2012
    German headquartered Hoeft & Wessel has received an order for the Almex e-ticketing system from French bus company Les Cars Air France, operated by Aérolis, a joint subsidiary of Keolis and Air France, to be installed on buses operating between Paris Charles-de-Gaulle and Paris Orly and the city of Paris. The order, the first in France for Hoeft & Wessel, comprises a total of 55 on-board ticket vending terminals with ticket printers, together with application software and integration into the back-office sy
    Read More
  • Confidex to supply smart ticketing for Glasgow subway
    January 28, 2013
    Finland-headquartered contactless fare media supplier Confidex is to supply Strathclyde Partnership for Transport (SPT) with contactless ITSO (the UK technical standard for interoperable smart ticketing) smart tickets to replace the magnetic stripe tickets currently in use across the Glasgow underground system. The tickets will be encoded and issued from vending machines, parking machines and ticket offices. SPT assistant chief executive Eric Stewart says: “A key part of SPT’s subway modernisation work is
    Read More

Highlighted Content