Skip to main content

Cruise launches shared electric AV

Cruise, a self-driving start-up owned by General Motors, has unveiled a shared electric autonomous vehicle (AV) in San Francisco which has no steering wheel or pedals. 
By Ben Spencer January 23, 2020 Read time: 2 mins
Cruise Origin in San Francisco's Castro district

In a blog post on M, the company’s CEO Dan Ammann writes: “The Cruise Origin is powered by a brand-new, all-electric platform built by General Motors. It’s got what’s called redundancy, meaning there are no single points of failure across sensing, compute, networking or power — because there’s no back-up human driver.”

The vehicle’s multi-layered sensor suite is expected to track people and objects that are far away or hidden by rain or fog. 

He emphasises that Origin’s modular design make it upgradable, thereby removing the need to “roll out a new fleet each time we build a better sensor or computer”. 

Cruise is currently operating a ride-sharing service for its employees using its third-generation vehicles in a move which has allowed the company to accumulate nearly a million miles of autonomous trips. 

According to Ammann, data contained within those miles allows Origin to learn how people drive and how to manoeuvre in unusual circumstances.

“We seek out as much entropy and chaos as we can find, and our human supervisors provide feedback on how the vehicle is driving,” he continues. “We even create 3D simulations of great teaching material, so that we can make every software release better than the last — creating smarter, smoother, safer rides.”

He claims Origin will have a lifespan of more than one million miles and will be built for roughly half the cost of a conventional electric SUV.

“All told, the average San Franciscan household driving themselves or using ride-sharing, will, on average, see up to $5,000 back in their pocket every year,” he concludes. 

For more information on companies in this article

Related Content

  • The path to safer roads: America can learn from Europe’s example, says Verra Mobility
    May 1, 2024
    Many US states are establishing road safety programmes that will inspire others. TJ Tiedje, vice president commercial at Verra Mobility, explains why this is important
  • Volvo and KPMG find buses are key to urban air quality
    September 13, 2016
    Buses can play a key role in the battle to improve air quality in towns and cities as David Crawford discovers. A city with a population of half a million would gain about US$12.3 million in annualised societal savings if all its buses ran on electricity instead of diesel. This is the conclusion of a wide-ranging analysis carried out by Swedish bus manufacturer Volvo Group and global business consultants KPMG.
  • RCA designs mobility for life
    June 11, 2019
    The Royal College of Art is a design powerhouse, and researcher Artur Mausbach is turning his attention to what future mobility will look – and feel – like. Adam Hill finds out more The name Royal College of Art (RCA) does not immediately bring to mind images of industrial design. But past alumni of this prestigious London institution include vacuum cleaner king James Dyson as well as that former enfant terrible of the artistic world, Tracey Emin: the RCA has always had a foot in both camps. And now it
  • AV drivers need help for safe handovers, says RAC
    July 19, 2019
    Drivers will need help preparing for unexpected situations where their autonomous vehicle (AV) hands back control, warns the RAC Foundation. RAC carried out a study in the UK with the Human Factors Research Group at the University of Nottingham on 49 people of varying ages using a driving simulator on a ‘commute-style’ journey for five days in a row. During the trial, the drivers demonstrated significant lateral movement (lane swerving) when control was handed back to them, even after being provided