Skip to main content

Cruise launches shared electric AV

Cruise, a self-driving start-up owned by General Motors, has unveiled a shared electric autonomous vehicle (AV) in San Francisco which has no steering wheel or pedals. 
By Ben Spencer January 23, 2020 Read time: 2 mins
Cruise Origin in San Francisco's Castro district

In a blog post on M, the company’s CEO Dan Ammann writes: “The Cruise Origin is powered by a brand-new, all-electric platform built by General Motors. It’s got what’s called redundancy, meaning there are no single points of failure across sensing, compute, networking or power — because there’s no back-up human driver.”

The vehicle’s multi-layered sensor suite is expected to track people and objects that are far away or hidden by rain or fog. 

He emphasises that Origin’s modular design make it upgradable, thereby removing the need to “roll out a new fleet each time we build a better sensor or computer”. 

Cruise is currently operating a ride-sharing service for its employees using its third-generation vehicles in a move which has allowed the company to accumulate nearly a million miles of autonomous trips. 

According to Ammann, data contained within those miles allows Origin to learn how people drive and how to manoeuvre in unusual circumstances.

“We seek out as much entropy and chaos as we can find, and our human supervisors provide feedback on how the vehicle is driving,” he continues. “We even create 3D simulations of great teaching material, so that we can make every software release better than the last — creating smarter, smoother, safer rides.”

He claims Origin will have a lifespan of more than one million miles and will be built for roughly half the cost of a conventional electric SUV.

“All told, the average San Franciscan household driving themselves or using ride-sharing, will, on average, see up to $5,000 back in their pocket every year,” he concludes. 

For more information on companies in this article

Related Content

  • Preventing connected vehicles creating disconnected drivers
    November 12, 2015
    Advanced driver assistance systems (ADAS) are evolving at a rapid pace – but drivers’ ability to cope with them is not and at some point the mismatch must be addressed. Probably the biggest challenge the transportation industry has ever faced.” That is how Dr Bryan Reimer of Massachusetts Institute of Technology AgeLab describes the challenges posed by semi-autonomous vehicles.
  • Seleta Reynolds: 'Set a vision, listen to your people & then get out of their way'
    September 12, 2022
    Los Angeles, host of the 2022 ITS World Congress, is a city where the only constant is change, says Seleta Reynolds of LA Metro. Adam Hill finds out about leadership, dream jobs and the 2028 Olympics...
  • Keeping people on track is RATP’s raison d’etre
    June 14, 2018
    In Paris, RATP Group’s autonomous Metro Line 1 is carrying 750,000 people a day across the city. Ben Spencer is invited into the control room to take a look at how the system works Paris is visited by millions of tourists each year, keen to see for themselves stunning attractions such as the Eiffel Tower, Arc de Triomphe, Notre-Dame, the Louvre, the Seine and all the rest. But while the best-known sites of the City of Light tend to be on the surface, there is a lot going on below those iconic grand boule
  • The downside of driverless vehicles
    October 27, 2016
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions