Skip to main content

Cruise launches shared electric AV

Cruise, a self-driving start-up owned by General Motors, has unveiled a shared electric autonomous vehicle (AV) in San Francisco which has no steering wheel or pedals. 
By Ben Spencer January 23, 2020 Read time: 2 mins
Cruise Origin in San Francisco's Castro district

In a blog post on M, the company’s CEO Dan Ammann writes: “The Cruise Origin is powered by a brand-new, all-electric platform built by General Motors. It’s got what’s called redundancy, meaning there are no single points of failure across sensing, compute, networking or power — because there’s no back-up human driver.”

The vehicle’s multi-layered sensor suite is expected to track people and objects that are far away or hidden by rain or fog. 

He emphasises that Origin’s modular design make it upgradable, thereby removing the need to “roll out a new fleet each time we build a better sensor or computer”. 

Cruise is currently operating a ride-sharing service for its employees using its third-generation vehicles in a move which has allowed the company to accumulate nearly a million miles of autonomous trips. 

According to Ammann, data contained within those miles allows Origin to learn how people drive and how to manoeuvre in unusual circumstances.

“We seek out as much entropy and chaos as we can find, and our human supervisors provide feedback on how the vehicle is driving,” he continues. “We even create 3D simulations of great teaching material, so that we can make every software release better than the last — creating smarter, smoother, safer rides.”

He claims Origin will have a lifespan of more than one million miles and will be built for roughly half the cost of a conventional electric SUV.

“All told, the average San Franciscan household driving themselves or using ride-sharing, will, on average, see up to $5,000 back in their pocket every year,” he concludes. 

For more information on companies in this article

Related Content

  • Road user charging - replacing the gas tax with a mileage based fee
    January 19, 2012
    Oregon Department of Transportation's James Whitty discusses his state's progress with VMT fee-based charging. Back in 2001, the state of Oregon stole a lead on the rest of the US when it decided to address the need to do something about the gas tax and its decreasing ability to fund highway construction and upkeep. Recognising that a dwindling pot of money could only shrink further as vehicles became more fuelefficient, Oregon's Legislative Assembly passed laws which led to the setting up, by the state's g
  • US lawmakers re-introduce smart cities bill
    May 17, 2019
    Proposed US legislation which advocates funnelling hundreds of millions of dollars into smart city developments has been brought back before lawmakers. Congresswoman Suzan DelBene, senator Maria Cantwell and congressman Ben Ray Luján have re-introduced the Smart Cities and Communities Act to promote the advancement of smart cities. DelBene says: “Utilising smart technologies to our advantage will allow cities to invest in clean infrastructure projects that reduce pollution, create good-paying jobs, and e
  • New report indicates reduction in London’s pollution
    July 20, 2015
    A new report, produced by experts at King's College London, for the first time quantifies the health and economic effects of the air pollutant nitrogen dioxide (NO2), where all previous studies have focused on particulate matter (PM2.5). Combined together the effects of both pollutants reveal a higher health impact than previously estimated after taking into account this further pollutant. The study also found that nearly half the health impacts are caused by air pollution outside London such as diesel
  • How the metaverse will transform the future of mobility
    March 15, 2023
    Digital development has never been as rapid and disruptive as it is today. The metaverse and technologies such as AR and MR will transform our lives and businesses - including transport planning and shaping the mobility ecosystem, says Christian Haas of UMovity