Skip to main content

Cruise launches shared electric AV

Cruise, a self-driving start-up owned by General Motors, has unveiled a shared electric autonomous vehicle (AV) in San Francisco which has no steering wheel or pedals. 
By Ben Spencer January 23, 2020 Read time: 2 mins
Cruise Origin in San Francisco's Castro district

In a blog post on M, the company’s CEO Dan Ammann writes: “The Cruise Origin is powered by a brand-new, all-electric platform built by General Motors. It’s got what’s called redundancy, meaning there are no single points of failure across sensing, compute, networking or power — because there’s no back-up human driver.”

The vehicle’s multi-layered sensor suite is expected to track people and objects that are far away or hidden by rain or fog. 

He emphasises that Origin’s modular design make it upgradable, thereby removing the need to “roll out a new fleet each time we build a better sensor or computer”. 

Cruise is currently operating a ride-sharing service for its employees using its third-generation vehicles in a move which has allowed the company to accumulate nearly a million miles of autonomous trips. 

According to Ammann, data contained within those miles allows Origin to learn how people drive and how to manoeuvre in unusual circumstances.

“We seek out as much entropy and chaos as we can find, and our human supervisors provide feedback on how the vehicle is driving,” he continues. “We even create 3D simulations of great teaching material, so that we can make every software release better than the last — creating smarter, smoother, safer rides.”

He claims Origin will have a lifespan of more than one million miles and will be built for roughly half the cost of a conventional electric SUV.

“All told, the average San Franciscan household driving themselves or using ride-sharing, will, on average, see up to $5,000 back in their pocket every year,” he concludes. 

For more information on companies in this article

Related Content

  • Oregon per-mile charging system launched
    July 6, 2015
    The first US pay-per-mile road charging program went into operation in Oregon last week. OReGO is currently limited to 5,000 vehicles statewide; participants will pay 1.5 cents per mile while driving in Oregon and receive a credit on their bill for state gas tax paid at the pump. ODOT is asking participants for feedback and suggestions for improving OReGO along the way. "The doors are now open for Oregonians to enrol their vehicles and test-drive OReGO statewide," said Vicki Berger, chair of Oregon's
  • Florida’s Altamonte Springs uses Uber pilot program with Uber to expand transportation coverage
    April 5, 2017
    To Uber or Not to Uber, that is the question cities must answer as they consider the pros and cons of inviting private transportation service providers to fill transportation gaps. Back in 1999, Frank Martz, city manager of Altamonte Springs, Florida, had an idea to expand transportation services to areas not covered by the local bus company.
  • Use of AI, unlocking innovation - and new political leaders: our experts pick out 2025's key drivers
    December 30, 2024
    Is predicting the future doomed to failure? Not when ITS International's experts are on the case...
  • New opportunities in a data-rich future
    March 19, 2014
    Jason Barnes looks at where the detection and monitoring sector is heading. In the future, there will be no such thing as an un-instrumented road. Just a short time ago, that could have been a quote from a high-level policy document but with the first arrivals of vehicles with 802.11p connectivity – the door-opener to Vehicle-to-X (V2X) applications – it’s a statement which has increasing validity. The technology which uses our roads will also provide information on road conditions but V2X isn’t the only