Skip to main content

Cruise launches shared electric AV

Cruise, a self-driving start-up owned by General Motors, has unveiled a shared electric autonomous vehicle (AV) in San Francisco which has no steering wheel or pedals. 
By Ben Spencer January 23, 2020 Read time: 2 mins
Cruise Origin in San Francisco's Castro district

In a blog post on M, the company’s CEO Dan Ammann writes: “The Cruise Origin is powered by a brand-new, all-electric platform built by General Motors. It’s got what’s called redundancy, meaning there are no single points of failure across sensing, compute, networking or power — because there’s no back-up human driver.”

The vehicle’s multi-layered sensor suite is expected to track people and objects that are far away or hidden by rain or fog. 

He emphasises that Origin’s modular design make it upgradable, thereby removing the need to “roll out a new fleet each time we build a better sensor or computer”. 

Cruise is currently operating a ride-sharing service for its employees using its third-generation vehicles in a move which has allowed the company to accumulate nearly a million miles of autonomous trips. 

According to Ammann, data contained within those miles allows Origin to learn how people drive and how to manoeuvre in unusual circumstances.

“We seek out as much entropy and chaos as we can find, and our human supervisors provide feedback on how the vehicle is driving,” he continues. “We even create 3D simulations of great teaching material, so that we can make every software release better than the last — creating smarter, smoother, safer rides.”

He claims Origin will have a lifespan of more than one million miles and will be built for roughly half the cost of a conventional electric SUV.

“All told, the average San Franciscan household driving themselves or using ride-sharing, will, on average, see up to $5,000 back in their pocket every year,” he concludes. 

For more information on companies in this article

Related Content

  • Europe’s road safety gains have stagnated EU
    March 17, 2017
    Europe will fail to meet its road death targets as enforcement budgets are slashed and drivers face an epidemic of distractions. The European Union will not achieve its aim of halving the number of people killed on its roads each year by 2020, delegates to Tispol’s (the organisation of European traffic police) annual conference in Manchester were told. “The target will be missed because there was only a 17% decrease in road fatalities across Europe between 2010 and 2015 when [the rate of reduction] should h
  • Rochester solves $8.5m transit question
    October 22, 2018
    RTS in Rochester, New York, saves by working with Conduent to upgrade its CAD/AVL systems rather than ripping them up and replacing them. Andrew Bardin Williams hops on for a ride. What to do, what to do?” It’s a question every transportation official must ask when faced with legacy assets, equipment and software that are nearing the end of their useful life. Nothing lasts forever, right? Freeways need to be repaired, bridges replaced, traffic management software updated and railway cars turned into
  • Adopting universal technology platforms for tolling
    July 16, 2012
    Dave Marples of Technolution argues that the continuing development of tolling-specific onboard equipment is leading us up a blind alley. We should, he says, be looking to realise universal platforms with universal application. The near-future automobile contains information systems of a sophistication to rival a jet airliner of only a few years ago, yet is 'piloted' by a considerably less well-trained individual of highly variable mental and physical capacity, and operated in a hostile, unpredictable and p
  • Hayden AI unveils traffic violation solution 
    February 26, 2020
    Technology provider Hayden AI has launched an automated system designed to enforce transit regulation in bus lanes.