Skip to main content

Cleveland switches to EZfare

New contactless payment system from Transit and Masabi will begin on 12 June
By Adam Hill May 13, 2022 Read time: 2 mins
Riding public transit in Cleveland - and across the state of Ohio - should now be easier (© Sean Pavone | Dreamstime.com)

Greater Cleveland Regional Transit Authority (GCRTA) is to launch the EZfare contactless fare payments system with Masabi’s Justride platform through the Transit app.
 
The organisations say this will make riding public transit in Cleveland - and across the state of Ohio - "easier and more convenient".

Transit with EZfare will replace GCRTA’s existing RTA CLE app from 12 June, with tickets also available through Uber and Moovit.
 
GCRTA joins 13 other transit agencies across Michigan, Ohio and Kentucky that already sell their fares on EZfare’s regional fare payment system - which allows riders to purchase tickets on a single app.

“The reality of modern transit is that we need to create offerings which reflect our customers’ needs," said India Birdsong, general manager and CEO at GCRTA.

"Regional travel can quickly lose its allure when several tickets and passes across multiple agencies are involved – EZfare solves this, consolidating unnecessary extra steps into one ticket in the Transit app to travel across three states."
 
GCRTA is installing electronic validators on its bus and train fleets over the next few months. 

Brian Zanghi, CEO of Masabi, said: “We are delighted to see this pioneering regional model continue to expand to include cities like Cleveland, allowing more riders to realise the benefits of cashless technology and regional travel via a single solution.”
 

For more information on companies in this article

Related Content

  • Masabi and DPTI trial Justride in Southern Australia
    November 14, 2017
    Masabi will launch a two month feasibility trial of its smartphone-based payments platform Justride with the Department of Planning, Transport and Infrastructure (DPTI) in South Australia. The test will be conducted on 50 DPTI employees on Adelaide city trams and SouthLink operated Hills and Outer South Express bus services. In addition, Mastercard is providing its gateway services to facilitate test payments linked to South Australia’s acquirer, Commonwealth Bank of Australia. As part of the trial, Masabi
  • Mobilising data for the future of urban transport
    August 8, 2018
    It's not just gathering the data that's important, says Johan Herrlin - it's making sure that transport organisations share it with one another that will determine travellers' satisfaction. Data is transforming the way we move around cities, from family car journeys to the daily train commute. Gone are the days when travelling from A to B meant remembering your AA map and having to ask for directions at regular intervals. If you were trying to navigate London as a tourist a mere decade ago, it required
  • Uber takes to the water in London
    August 3, 2020
    Ride-hailing giant will use River Thames as new route
  • Rio’s commuters welcome contactless Visa application
    March 6, 2019
    Transit authorities could soon be seeing the benefits of contactless payments – without having to replace expensive turnstiles or terminals. That, at least, is what Visa is suggesting as the company launches its own secure access model (SAM), which is set to be put into service in Brazil. Metro Rio will be the first transit operator to launch contactless payments using the Visa SAM in late April. Visa and Planeta Informatica say the new technology “makes it easy for transit organisations and operators to