Skip to main content

Car-sharing operators move to smartphone-based car access systems

New analysis from Frost & Sullivan, Strategic Analysis of the Vehicle-sharing Technologies Market, finds that the global car-sharing user base will reach 26 million members by 2020. Car-sharing operators (CSOs) in North America will lead the way in terms of technology deployments, followed by Europe. To meet the growing demand, partnerships among CSOs, technology companies and original equipment manufacturers will gather pace. Over the years, vehicle-sharing technologies have evolved from simple manual
November 27, 2015 Read time: 2 mins
New analysis from 2097 Frost & Sullivan, Strategic Analysis of the Vehicle-sharing Technologies Market, finds that the global car-sharing user base will reach 26 million members by 2020. Car-sharing operators (CSOs) in North America will lead the way in terms of technology deployments, followed by Europe. To meet the growing demand, partnerships among CSOs, technology companies and original equipment manufacturers will gather pace.

Over the years, vehicle-sharing technologies have evolved from simple manual systems to increasingly complex computer-based systems. In the next three to seven years, the market will move away from off-the-shelf technologies toward open source software, plug and play systems and smartphone-based near field communications/ Bluetooth low energy (NFC/BLE) technologies. By 2025, automated driving, connected mobility and electric vehicle charging technologies will form the crux of the vehicle-sharing technology market.

“NFC based technologies are being incorporated as a basic standard in smartphones by the majority of the smartphone makers. This will unearth opportunities for cost-effective, smartphone-based remote vehicle control solutions,” said Frost & Sullivan intelligent mobility senior research analyst Albert Geraldine Priya. “CSOs will also be able to deliver a superior ‘car ownership’ experience through automatic personalisation features such as rear-view mirror and seat adjustments configured in the smartphone.”

On the flip side, smartphone-based access control and vehicle tracking solutions have several inherent security issues. The risk of hacking, interception of communication signals, thefts, data corruption and viruses will delay the adoption of smartphone-based vehicle-sharing solutions.

Concerns surrounding the effective integration of third party hardware and software solutions with business processes deter most car-sharing operators from subscribing to third-party services. In addition, legal regulations in some countries fail to create an environment conducive to the uptake of vehicle-sharing technologies. However, the advantages far outweigh the challenges.

“CSOs are looking to attract more subscribers by lowering costs and enhancing user experience through the integration of smartphone-based keyless access into car-sharing solutions,” noted Priya. “Semi-autonomous and fully autonomous cars in vehicle-sharing fleets will become a reality by 2018 and 2025 respectively, further simplifying car-sharing and opening up additional markets for participants in the vehicle-sharing technologies market.”

For more information on companies in this article

Related Content

  • Growing use of PC-based systems for urban traffic control
    February 1, 2012
    Siemens Mobility's Mark Bodger discusses the growing use of PC-based systems for urban traffic control. Across the ITS sector, there is a common trend of taking traffic and travel management out of the hands of bespoke solutions, realising the use of common, open-source technologies and solutions and enjoying all the attendant economies of scale and ease of use which that implies.
  • Growth of OEM telematics in new passenger cars
    March 3, 2016
    The latest research by ABI Research forecasts the global penetration of embedded and hybrid factory installed OEM telematics in new passenger cars to exceed 72 per cent by 2021. Growth will mainly be driven by key volume car OEMs in the US, European Union and China markets. Brands within these markets showing accelerated growth include GM, which expects to reach 12 million OnStar subscribers globally by the end of 2016, including its Opel brand in Europe and Cadillac in China; and Ford, which claims to have
  • UK project demonstrates vehicle remote operation and autonomy for disabled drivers
    January 4, 2017
    The UK’s first demonstration of a remotely-operated autonomous vehicle service for people with reduced mobility has been successfully completed as part of the GATEway project (Greenwich Automated Transport Environment), led by TRL. Taking place at the InterContinental Hotel in the Royal Borough of Greenwich and completed using an autonomous-enabled Toyota Prius, the demonstration marked the end of a fortnight of testing in which GATEway partners Gobotix and O2 were able to successfully demonstrate remote
  • Road user charging - replacing the gas tax with a mileage based fee
    January 19, 2012
    Oregon Department of Transportation's James Whitty discusses his state's progress with VMT fee-based charging. Back in 2001, the state of Oregon stole a lead on the rest of the US when it decided to address the need to do something about the gas tax and its decreasing ability to fund highway construction and upkeep. Recognising that a dwindling pot of money could only shrink further as vehicles became more fuelefficient, Oregon's Legislative Assembly passed laws which led to the setting up, by the state's g