Skip to main content

App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

For more information on companies in this article

Related Content

  • Turning off red light cameras costs lives, new research shows
    July 29, 2016
    Red light camera programs in 79 large US cities saved nearly 1,300 lives through 2014, researchers from the Insurance Institute for Highway Safety (IIHS) have found. Shutting down such programs has cost lives, with the rate of fatal red-light-running crashes shooting up 30 per cent in cities that have turned off cameras. Red-light-running crashes caused 709 deaths in 2014 and an estimated 126,000 injuries. Red light runners account for a minority of the people killed in such crashes. Most of those killed
  • South Nevada RTC provides bus crowding data 
    January 19, 2021
    Transit's app will help passengers make decisions about socially-distanced journeys
  • "AI can help fast-track Net Zero and Vision Zero," says VivaCity
    January 16, 2024
    Artificial intelligence isn't just about self-driving cars - and ‘smart’ doesn't always have to be shiny, new and innovative. Mark Nicholson, CEO at VivaCity, offers a few predictions for 2024...
  • Fast and efficient barrier-free electronic toll collection
    May 21, 2012
    Canada’s 407 tolled highway allows non-stop travel and a fast and efficient way of paying for it. Ontario’s 407 ETR highway features one of the most advanced barrier-free and all- electronic toll collection systems in the world. The company that operates the road launched the latest phase of its strategy to provide end-to-end automation in summer 2011. A self-service website is now available, allowing users to view and pay charges online using technology supplied by the international market leaders in e-bil