App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Align transport infrastructure needs with ITS offerings
    July 19, 2012
    Kallistratos Dionelis, General Secretary of ASECAP, ponders the absence of creativity and innovation in the road management sector. 'Traditional' road managers and ITS specialists share many of the same ultimate goals and yet, he says, a common understanding of what technology can achieve is still conspicuously absent.
    Read More
  • Making cars safer for vulnerable road users
    June 2, 2016
    Richard Cuerden considers measures to improve the safety of vulnerable road users. The competitive nature of the car market has seen an increase in protection for those travelling inside the vehicle and this is reflected in the casualty statistics -but the same does not apply to those outside the vehicle. And with current societal trends such as ageing populations, an increasing number of pedestrians and cyclists encouraged by environmental policies, this is an area that authorities such as the European Uni
    Read More
  • Considering accessibility costs little and pays dividends for all travellers
    August 8, 2017
    Catering for those with disabilities can be cost-effective and improve services for all travellers, as David Crawford discovers. Clearer understanding of the economic value of accessible transport is essential if we are to speed up the current slow deployment levels, according to the Paris-based International Transport Forum (ITF), which staged a 2016 round table on the ‘Benefits and Costs of Inclusion in Transport’. It wants to see greater availability of data on levels of actual and unmet demand for acces
    Read More
  • VMS can counter small screens’ big problems
    June 9, 2015
    Lacroix Trafic’s Steve Collins believes the improving trends in road safety could go into reverse unless authorities make full use of the latest LED technology to meet drivers’ information needs. Road authorities and vehicles manufacturers could and should be far more active in countering some of the transportation industry’s major problems, according to Steve Collins export sales director at Lacroix Trafic.
    Read More

Highlighted Content