App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Need to analyse risks of 5.9GHz spectrum sharing
    February 27, 2013
    Scott Belcher of ITS America explains why moves towards spectrum sharing in the 5.9GHz band should not be allowed to proceed until further analysis of the risks to road safety has been undertaken. The ability to move people and goods safely and efficiently has always had a direct impact on a country’s economic advantage and its citizens’ quality of life. It is estimated that by 2050, the number of vehicles around the world is set to double to two billion, placing enormous demands on the global transport
    Read More
  • ITS industry needs more effort to get to the future
    January 19, 2012
    Eric Sampson, visiting professor at Newcastle University and City University London and ambassador for ITS-UK, provides a retrospective on the last couple of decades and takes a look at what the ITS industry still needs to do to get to where it needs to be
    Read More
  • GHSA wants more action on distracted driving 
    May 5, 2021
    Some US state laws have not kept pace with tech, says lobby group StopDistractions.org
    Read More
  • Robotic Research: harnessing AV potential
    June 10, 2021
    Robotic Research is leading in AV R&D, from work with the US Army to enabling the first automated BRT line in North America: Gordon Feller assesses what the company is doing
    Read More

Highlighted Content