App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Ford Research looking to help drivers manage stressful situations on the road
    June 28, 2012
    Engineers in the Ford Research and Innovation labs are developing ways to help the driver stay focused in busy situations by intelligently managing incoming communications. Data from the sensing systems of driver-assist technologies can be used to determine the amount of external demand and workload upon a driver at any given time including traffic and road conditions. In addition, Ford continues its health and wellness research with the development of a biometric seat, seat belt and steering wheel that can
    Read More
  • Polarised imaging gives enforcement clarity
    February 6, 2020
    Polarised imaging advances have finally allowed ITS technology to catch up with previously unenforceable international bans on smoking in cars, says Sony’s Stephane Clauss
    Read More
  • The need to accelerate systems standardisation
    January 31, 2012
    While the US has achieved an appreciable level of success when it comes to implementation of standards-based systems at the urban and intersection control levels, the overall standards implementation effort is not progressing at anywhere near a level commensurate with the size of the country and its population, says Christy Peebles, business unit manager with Siemens Industry, Inc.'s Mobility Division. She attributes the situation to a number of factors: "There's a big element of 'Not Invented Here' syndro
    Read More
  • ITS benefits escape public
    June 8, 2015
    John Kendall considers the public’s awareness of the benefits of ITS. While the results of developing ITS technology may be clear to readers of ITS International, there is far less evidence that drivers have any appreciation of what the technology is doing for them. So how aware are drivers of the developments that are designed to make their journeys less congested and safer?
    Read More

Highlighted Content