App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • US to unify regulations on cell-phone use at the wheel?
    April 19, 2012
    A new bill being presented in the US may ban the use of cell-phones by drivers while at the wheel. Should this bill go ahead, it would unify actions in a number of states under a single law that applies to the entire country. The move, called the Safe Drivers Act, is seen crucial to plans to tackle distracted driving.
    Read More
  • The real case for driverless mobility
    May 13, 2024
    What will automated driving really be good for? Bern Grush of Urban Robotics Foundation offers his thoughts on the big issues around its implementation - and suggests a newly-published book might point the way forward
    Read More
  • Call for targeted safety measures to prevent road deaths among young drivers
    January 26, 2017
    Zero tolerance on drink driving, additional hazard perception training and graduated forms of licensing should become the norm to help tackle the risks faced by young drivers and motorcycle riders in Europe, according to the YEARS report (Young Europeans Acting for Road Safety. More than 3,800 young people (aged 18-24) are killed each year on EU roads – the biggest single cause of death for this age group. A report by the European Transport Safety Council (ETSC) and the UK Parliamentary Advisory Council
    Read More
  • Better liveability through more micromobility
    November 1, 2022
    Shared and micromobility offer new options, weaning urbanites off their cars, stitching existing mass transit combinations together. Andrew Stone looks at a report on transforming our cities
    Read More

Highlighted Content