App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • From coast to coast: US states embrace automated enforcement for safer roads, says Verra Mobility
    September 12, 2023
    The concept of Vision Zero has hit a pothole in the US – but there is hope for a safer future, says Jon Baldwin, executive vice president, government solutions, at Verra Mobility
    Read More
  • Is driver information heading for multi-channel mayhem
    October 22, 2013
    Colin Sowman talks to TRL’s research director Dr Alan Stevens about the future for cash-strapped road authorities’ driver information systems.
    Read More
  • Young Driver scheme improving road safety
    June 25, 2012
    The Co-operative Insurance company in the UK says that new data shows that the introduction of telematics technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits. The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from
    Read More
  • Google maps the future of traffic and travel information?
    March 16, 2012
    Will the relentless growth of Google lead to it becoming the ultimate provider of travel information services? Huw Williams investigates Google’s strategy and David Crawford discovers what two principal rivals are doing to keep pace. In the first weeks of 2012 one company staked two divergent claims on the future of transport. One is the science fiction of only a decade ago, turned into reality: the driverless car. The other seems more prosaic, yet in its own way is just as significant a marker of the futur
    Read More

Highlighted Content