App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Smartphone solution for parking performance
    March 31, 2017
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More
  • Road user charging - replacing the gas tax with a mileage based fee
    January 19, 2012
    Oregon Department of Transportation's James Whitty discusses his state's progress with VMT fee-based charging. Back in 2001, the state of Oregon stole a lead on the rest of the US when it decided to address the need to do something about the gas tax and its decreasing ability to fund highway construction and upkeep. Recognising that a dwindling pot of money could only shrink further as vehicles became more fuelefficient, Oregon's Legislative Assembly passed laws which led to the setting up, by the state's g
    Read More
  • Vancouver's metro transport promotes alternatives to driving
    January 26, 2012
    David Crawford looks at Vancouver and the legacy of a Olympic transport success
    Read More
  • Bosch launches plug-in sensor to detect driver behaviour
    January 15, 2018
    Bosch Connected Devices and Solutions has launched a retrofit plug-in sensor device which aims to deliver precise event data such as driving behaviour and crash detection for telematics, fleet management and insurance applications. Called the Telematics eCall Plug (TEP), it registers car crash severity and is said to enable faster emergency response times. Additionally, the data can also help to improve safety and allow more personalized behaviour-based insurance, by rewarding safe drivers with discounts
    Read More

Highlighted Content