App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Internet-connected cars their functionality and safety challenges
    February 27, 2013
    Internet-connected cars are poised to flood the market in the near future. Pete Goldin considers the functionality they offer, the technology they use and the challenge they represent in terms of driver safety. Many vehicles on the road today offer some sort of inter­net connectivity and experts agree that this capability will become a competi­tive differentiator in the automotive industry in the next few years. The era of the digital vehicle, it seems, has started. “We clearly see that cars in the near f
    Read More
  • New technology revolution in urban traffic control?
    January 26, 2012
    Urban traffic control is a well-defined and practised art. Nevertheless, there are technologies here and on the horizon with the potential to revolutionise how we do things. By Gavin Jackman and Andrew Kirkham, TRL, and Jason Barnes. Distributed monitoring and control of urban traffic networks and flows is nothing new. PC-based Urban Traffic Control (UTC) is now well established and operating in many locations around the world. However, it is worth considering the effects of the huge growth in the use of sm
    Read More
  • TransCore delivers real time fleet tracking
    March 27, 2013
    By integrating the company’s ROVR tracking system into its TransSuite advanced traffic management system (ATMS), TransCore brings the ease of fleet vehicle tracking to departments of transportation (DOT), enabling them to efficiently manage their construction, maintenance, snow ploughs, and safety vehicles in real time, easily identifying their location in the TransSuite ATMS map application and responding faster to roadway incidents. Additional GPS data can provide vehicle information for travel time calcu
    Read More
  • Intersection collision avoidance system trial
    January 31, 2012
    Although much of the emphasis of research into intersection management has tended to concentrate on the needs of urban locations, there remain specific issues pertaining to rural intersections which need to be addressed. Here, Rebecca Szymkowski and Greg Helgeson, Wisconsin DOT, Todd Szymkowski, University of Wisconsin-Madison, and Craig Shankwitz and Arvind Menon, University of Minnesota detail progress on an intersection collision avoidance system for more remote locations.
    Read More

Highlighted Content