App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Smart Cities put people, prudence and businesses before technology
    December 4, 2014
    Caroline Haynes tells ITS International that transport planners and equipment suppliers need to adopt different thinking and the smartest cities don’t call themselves smart. The term Smart Cities has been around for some time and has become something of a catch-all term applied to novel or futuristic technology deployed in an urban setting.
    Read More
  • Too safe for safety’s sake
    October 22, 2013
    In-vehicle systems are making huge advances in vehicle safety with the introduction of ABS, collision avoidance, adaptive cruise control, lane departure alert and blind spot warning… the list goes on. But at the same time accidents are still happening and arguably getting bigger. A look at a list of multi-vehicle (30 - 300) accidents across Europe, North and South America and parts of the Middle East shows that the trend is increasing with 2013 already having witnessed seven such incidents – three of which
    Read More
  • IBTTA’s Jones sees turbulent times and a bright future for tolling
    November 10, 2017
    Colin Sowman talks to IBTTA’s Pat Jones about the future of tolling in a fast-changing world. Pat Jones may have been executive director and CEO of the International Bridge, Tunnel and Turnpike Association (IBTTA) for 15 years but in his words: “Never before have I seen so much change coming so fast in the transportation and tolling industry.” Amidst all this change, tolling companies are asked to provide funding for roadway building or improvements which will be repaid for over, say, a 30-year concess
    Read More
  • EU research develops method for evaluating critical infrastructure
    January 10, 2013
    The European Commission’s SeRoN research project has drawn to a close, having developed a sophisticated method of identifying and quantifying threats to critical infrastructure. In December 2008 the European Commission published the directive 2008/114/EC on the identification, designation and assessment of the need to improve ‘European critical infrastructure’. In line with the objectives formulated in this directive, the SeRoN (Security of Road Transport Networks) research project was established in Novemb
    Read More

Highlighted Content