Inrix and Citi Logik join forces to deliver movement analytics

Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers. Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres. W
August 16, 2016 Read time: 2 mins
163 Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers.

Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres.

When combined with GPS data and advanced analytics capabilities, the anonymised mobile network data points available to mobile operators can enable the accurate modelling of current and future population trends that will underpin the planning of smart cities.

For enterprises such as retailers, understanding where anonymous groups of people are, have been, how they got there and where they may be going next enables them to better engage with target audiences.
Networking & Communication Systems Urban Traffic Control

For more information on companies in this article

Related Content

  • Aptiv: the world needs smarter cities
    March 18, 2020
    As the world’s population migrates to ever-larger urban areas, Aptiv’s Ingo Stuermer believes that a number of ITS technologies will encourage mobility to power change for smarter cities
    Read More
  • Xerox’s mobility app offers Mobility as a Service
    June 1, 2016
    Andrew Bardin Williams looks at a new mobility app in Los Angeles and Denver that brings Mobility as a Service one step closer. Commuting today doesn’t have to require a single modal route. You can take Uber to the nearest light-rail station or a bus to the commuter line. Then on the other end of your trip, you can book a bikeshare the rest of the way to your office. For many who live in major metropolitan areas around the US this is a distinct reality as new ways to move from Point A to Point B continue to
    Read More
  • Foundation funds research for informed campaigning
    April 29, 2015
    ITS International talks to Professor Stephen Glaister, director of the transport research and lobbying organisation, the RAC Foundation. It is through the eyes of an economist that Professor Stephen Glaister, emeritus professor of transport and infrastructure at Imperial College London and director of the RAC Foundation, views current and future transport problems. Having spent 30 years at the London School of Economics and another 10 at Imperial, the move to the RAC Foundation was a radical departure from
    Read More
  • 'Conservatism hampering ITS technical evolution'
    November 13, 2012
    Nick Lanigan, managing director of Clearview Traffic, considers the current outlook in the ITS sector from an SME's perspective. Interview with Jason Barnes. When times are hard, businesses can invest or cut. Either way, they need guidance from customers – governments – on where best to concentrate their efforts. Prolonged economic slowdown is currently an issue. A short recession, however sharp, would have left many industry players able to ride the bow-wave of governments’ multi-year spending on strategic
    Read More

Highlighted Content