Skip to main content

Image Sensing Systems and trafficnow partner on traffic information

Image Sensing Systems (ISS) and Bluetooth sensors provider trafficnow have completed a distribution agreement for Image Sensing Systems to sell trafficnow’s DeepBlue sensor in most of North America and parts of the Middle East. This partnership will allow customers to leverage ISS’ RTMS radar detection technology and trafficnow’s DeepBlue Sensor. The combination of these sensors provides a complete picture of traffic information by being a big data source for up to 12 lanes of continuous traffic.
September 23, 2015 Read time: 2 mins
Image Sensing Systems (ISS) and Bluetooth sensors provider 6771 trafficnow have completed a distribution agreement for Image Sensing Systems to sell trafficnow’s DeepBlue sensor in most of North America and parts of the Middle East.  

This partnership will allow customers to leverage ISS’ RTMS radar detection technology and trafficnow’s DeepBlue Sensor.  The combination of these sensors provides a complete picture of traffic information by being a big data source for up to 12 lanes of continuous traffic.

The RTMS Sx-300 provides the point information such as volume, occupancy, speed and classification and the DeepBlue sensor provides the spatial information such as travel time and origin/destination matrix.  The data from these two sensors will provide real-time travel time information, allowing drivers to make smart travel decisions to help reduce their commute and keep traffic flowing

“ISS works hard to identify innovative technologies that complement our technology portfolio and Bluetooth is a dynamic addition,” said Dan Skites, highway general manager at Image Sensing Systems. “As traffic continues to grow and travel times increase, the motoring public is getting frustrated and demanding that travel information is available.  Traffic management professionals can now rely on the most accurate real-time data and analytics.”

“More than just a partnership between two global players in the ITS market, this is a partnership between spatial information and point information; it’s about getting the full picture of the traffic situation in up to 12 lanes from the side of the road,” said Robert Nordentoft, general manager at trafficnow.

Related Content

  • June 13, 2014
    Chinese city improves traffic flow with ISS
    Image Sensing Systems’ (ISS) Hong Kong based subsidiary has supplied and installed 360 units of Autoscope video detection equipment for integration with traffic signal controllers in the large Chinese city of Jining, a coal mining area in the southern part of Shandong province. The city has a population of over eight million people and the rapid economic growth and explosive increase of individual vehicle ownership have lead to significant problems with traffic congestion. Local company Anhui Keli suppli
  • February 26, 2013
    Avoiding traffic delays with Inrix traffic information and Navfree
    A real time traffic information service introduced at Mobile World Congress by traffic information and driver services provider Inrix and navigation app provider Navfree is designed to help its 12.5 million drivers worldwide save time, fuel and reduce frustration travelling every day. “Whether driving to a new destination, an important business meeting or just trying to get home in time for dinner, Inrix helps make our customers’ journeys as smooth as possible,” said Navfree CEO Peter Atalla. Inrix vice pre
  • June 28, 2012
    Ford Research looking to help drivers manage stressful situations on the road
    Engineers in the Ford Research and Innovation labs are developing ways to help the driver stay focused in busy situations by intelligently managing incoming communications. Data from the sensing systems of driver-assist technologies can be used to determine the amount of external demand and workload upon a driver at any given time including traffic and road conditions. In addition, Ford continues its health and wellness research with the development of a biometric seat, seat belt and steering wheel that can
  • January 30, 2012
    Road safety systems on show at ITS World Congress
    A vast array of new products and systems for aiding road safety were displayed at the ITS World Congress in October. David Crawford assesses a selection of safety initiatives exhibited in Orlando. Vital roles for ITS applications in road traffic safety emerge clearly from a new report from the US Transportation Safety Advancement Group. The report has been carried out for the Next Generation 911 What's Next Forum, which is preparing the way for future development of the US national 911 emergency single call