Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Smarter mapping makes for more informed decisions
    December 2, 2016
    Following his keynote presentation at the 2016 ITS World Congress in Melbourne, ITS International caught up with Esri founder Jack Dangermond. It is getting close to half a century ago that Jack Dangermond and his wife Laura founded the Environmental Research Systems Institute – known today as Esri - of which he remains president.
  • The Canadian way
    July 16, 2012
    Delcan has developed an ITS project evaluation methodology for Transport Canada. Victor Bruzon explains how it will assist in selecting and managing programmes. ITS projects offer a cost-effective solution for many transportation problems. Individual projects are often not evaluated and such evaluations can be restricted by limited data, the ability of ITS to affect only a portion of the transport network, and by evaluation methodologies that were developed with more traditional transport investments in min
  • Thales delivers ATO system for the Mecca metro
    April 17, 2012
    Thales has opened the last phase of Mecca’s new 18.5 km metro line on schedule and in time for the Hajj pilgrimage, the world’s largest religious gathering. The line transports pilgrims between holy sites, reducing travel time between Arafat and Muzdalifah from five hours to just ten minutes.
  • Orange County to manage traffic with trial interoperable CCTV
    September 12, 2014
    Interoperable CCTV can provide early warning of problems and help improve traffic management and incident response as Morteza Fahrtash and Carlos Ortiz explain. California’s transportation system is one of the state’s defining features and Caltrans (California Department of Transportation) strives to improving mobility across the state through the design, construction, operation and maintenance of the network of highway, freeways, toll roads and expressways.