Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • New Zealand launches Bluetooth ITS trial
    June 13, 2013
    A trial using wireless communications technology to deliver real-time traffic information has been launched by New Zealand’s Ministry of Transport and ITS consultants AraFlow. The Co-operative Intelligent Transport Systems trial will investigate whether providing accurate real-time information about traffic conditions to participating commercial transport operators improves the productivity of freight movements. Ministry of Transport Chief Executive Martin Matthews says “We are testing whether this informat
  • ISS launches integrated radar and Bluetooth traffic sensor at ITSA 2016
    June 6, 2016
    Image Sensing Systems (ISS) will use ITS America 2016 San Jose to introduce the industry first RTMS Sx-300 with integrated Bluetooth sensor to its traffic management product line. The device is a powerful tool that agencies can use to better manage traffic. The combination of the RTMS radar with the robust Bluetooth sensor is the ideal solution for incident detection and providing traffic managers with highly accurate travel time and origin/destination information.
  • Hard data supports traffic monitoring
    April 30, 2024
    A collaboration between AGD Systems and North Line Canada has demonstrated the value of traffic experts putting their heads together to improve pedestrian safety
  • Two major projects wins for Adaptive Display Solutions
    June 3, 2015
    Adaptive Display Solutions has been awarded two major projects in Atlanta, Georgia, with Brooks Berry Haynie & Associates. Together, the projects represent the largest delivery of full-colored dynamic message signs in the State of Georgia. The first project is “I-75/I-575 Managed Lanes in Cobb & Cherokee South”. Adaptive has started shipping its first installment of 65 full-colored Dynamic Message Signs (DMS), ranging from small five-character toll lane pricing indicator units all the way up to Georgia’s