Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • US 511 system, the future of traveller information?
    April 23, 2013
    What started out at the turn of the millenium as a simple dial-up travel information service has grown out of all recognition in the digital age. Pete Goldin surveys the development to date of the US 511 traveller information system. In a little over a decade, 511 has gone from its original intent – a collection of recorded messages accessible via phone for pre-trip planning – to a network of dynamic traveller information services provided by states and cities throughout the US, offering access to a wide v
  • Iteris to focus on smart cities
    February 19, 2018
    Iteris will be at Intertraffic Amsterdam 2018 with a focus on smart cities. As the company points out, a smart city is fueled by data: Iteris is a provider of that necessary data to help improve mobility throughout communities and get any city on the road to becoming a smart city. Iteris will be highlighting its smart sensor detection and performance analytics. These provide government agencies and transportation stakeholders around the world with the necessary data to improve mobility
  • Bluetooth real time traffic information on trial in New Zealand
    July 12, 2016
    New Zealand companies HMI Technologies and rental car company GO Rentals are trialling a real time traffic information system in 50 rental cars travelling between Christchurch and Queenstown. RouteTIP roadside beacons send simple, location-specific messages to the hands-free RouteTIP app on the user’s smartphone to provide drivers with information on hazards and traffic congestion ahead, alerts about road conditions, reminders of speed restrictions, journey time information and much more.
  • Hard shoulder running aids uniform traffic flow and safer driving
    January 23, 2012
    David Crawford detects a market for European experience. Well-established now in at least three European countries, Hard Shoulder Running (HSR) on motorways is exciting growing interest in the US. A November 2010 Report to Congress by the Federal Highway Administration (FHWA), on the Efficient Use of Highway Capacity, notes the role of HSR in the European-style Active Traffic Management (ATM) strategies now being recommended for implementation in the US where, until recently, they were virtually unknown.