Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Road space utilisation improves travel times, reduces costs
    February 1, 2012
    For major road works schemes, necessary lane closures are timed to minimise congestion, most frequently at night and on weekends when traffic is at its lightest. As a result, rigid timetables are used in planning, programming and implementing work. In the UK, to calculate the expected traffic demand through roads works, historic profiles from the loop-based MIDAS (Motorway Incident Detection Automatic Signalling) system were used. These provided a valuable indicator of anticipated traffic behaviour but were
  • Challenges and benefits of adaptive signal control
    April 23, 2013
    Delcan’s Joe Lam, who managed the first computerised signal system in the world, provides an expert insight into adaptive signal control. There are no gadgets in the world that regulate our daily behaviour as much as traffic signals, except perhaps our mobile phones. It has been estimated that the daily commuter goes through at least 10 signals on his journey to work. However, unlike mobile phones, traffic signals cannot be ignored or switched off by their daily users, at least not without legal consequence
  • VMS can counter small screens’ big problems
    June 9, 2015
    Lacroix Trafic’s Steve Collins believes the improving trends in road safety could go into reverse unless authorities make full use of the latest LED technology to meet drivers’ information needs. Road authorities and vehicles manufacturers could and should be far more active in countering some of the transportation industry’s major problems, according to Steve Collins export sales director at Lacroix Trafic.
  • Traffic signal report card concludes strategic investments make a difference
    May 16, 2012
    The latest national traffic signal assessment conducted by the US National Transportation Operations Coalition (NTOC), a group of transportation associations, shows that gradual but steady progress is being made on the management and operation of traffic signals despite continued funding challenges. NTOC has released the 2012 National Traffic Signal Report Card and it scores a modest four point improvement over the 2007 result. The effort to improve the nation’s traffic signal systems is driven by benefits