Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Palm Beach trials Bluetooth traffic monitoring
    April 10, 2013
    As part of a growing effort to use technology to manage traffic on roads and highways without building more roads, for the last six months Florida’s Palm Beach County has been using Bluetooth readers to determine how long it takes motorists to travel along its corridors. "We're adding more capacity through technology rather than asphalt," said Dan Weisberg, Palm Beach County's traffic engineer. "We can't build ourselves out of congestion. We need to be smarter about what we have and manage it." In collabor
  • Reducing incident clear up times, saving money
    January 24, 2012
    In 2007 in Atlanta, Georgia, it took over four hours to open the road after a major commercial vehicle incident. Not any more. Four years ago the Texas Transportation Institute (TTI) cited Atlanta, Georgia as the third-most congested city in the United States. Each traveller in metro Atlanta lost an incredible 57 hours a year to traffic delays, wasting 40 gallons of fuel while sitting in traffic. In 2007, it took nearly four and a half hours to open travel lanes after an average tractor-trailer incident. Th
  • Rennicks launches Bluetooth traffic monitoring at Traffex
    April 10, 2015
    Rennicks UK, in conjunction with Bluetrace, is using Traffex 2015 to launch a new traffic management system which it says is a significant leap forward in the battle to improve safety and reduce congestion. The system, developed in conjunction with Bluetrace, uses the most sensitive Bluetooth and wi-fi technology on the market to monitor and measure traffic movement from the roadside by connecting to devices inside vehicles. The data is transmitted to a central location to present a clear, real-time p
  • New approach to real time travel information - free of charge
    February 3, 2012
    Austria's national road operator, ASFINAG, has launched the TMCplus traveller information service which is unusual in that it offers encrypted-level services to all users free of charge. Martin Müllner writes