Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

Related Content

  • Computer technology increasingly aids traffic management
    February 3, 2012
    Alan Perrott, Tyco Fire & Integrated Solutions (UK) Ltd, looks at trends in CCTV technology for traffic surveillance applications
  • Real time traffic control aids travel time reduction
    January 11, 2013
    An IBEC working group session at ITS World Congress in Vienna in October was presented with an example of a very cost-effective means for reducing traffic travel time. There is no doubt that adaptive real-time traffic control is a very cost-effective ITS application”, Dr Ronald van Katwijk told an IBEC (International Benefits, Evaluation & Costs) working group session at the 2012 ITS World Congress in Vienna. The senior consultant with Netherlands consultant TNO and TrafficQuest, the Dutch Centre for Expert
  • Vehicle manufacturers and local authorities seek satnav solutions
    December 5, 2013
    The increasing capability of satellite navigation is helping vehicle manufacturers and local authorities as well as individual drivers and fleets. In comparison to the physical ITS infrastructure in towns and cities and on motorways and highways, satellite navigation (satnav) systems have come a long way in a short time. Many (if not the majority) individual drivers and fleets use or have access to a satnav and now the vehicle manufacturers and even local authorities are beginning to utilise satnav derived
  • Dynamic messaging has its drawbacks
    December 5, 2018
    Dynamic message signs are a proven means of getting information to drivers on the road – but they have their drawbacks. Robert Gordon looks at the possibilities of expanding DMS capability by bringing that information into the cars themselves Delivery of traffic information to motorists by dynamic message signs (DMS) has proven to be popular and is a principal tool for conveying information developed by the traffic management centre (TMC) to the public. There are, however, limitations in the use of ph