Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

Related Content

  • Innovative traffic information system
    January 31, 2012
    From the roadside James Foster compiles some eye-catching news, deployments and product picks from the work zone
  • Why keeping count is so important for traffic management
    November 21, 2023
    Traffic engineers need to have multiple solutions in their toolbox to complete the most accurate and safe data collection programmes possible, explains Wes Guckert of The Traffic Group
  • Siemens launches Bluetooth journey time monitoring
    November 13, 2015
    Siemens’ new Sapphire journey time measurement system (JTMS) offers a low cost, simple to deploy solution for recording and analysing journey times and network performance, says the company.
  • Siemens launches Bluetooth journey time monitoring
    July 21, 2015
    Siemens new Sapphire journey time measurement system (JTMS) offers a low cost, simple to deploy solution for recording and analysing journey times and network performance, says the company. The system uses the Bluetooth technology commonly found in mobile phones, aftermarket accessories, in-car communication and audio systems and is compact and simple to install, minimising street clutter. The system is fully integrated into the Siemens Stratos hosted traffic management system, providing all the necessar