Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

Related Content

  • Blip Systems and G4 Apps team up
    April 29, 2013
    Danish wireless technology provider Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US. With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to
  • Bluetooth-based traffic detection
    February 6, 2012
    Traffax has launched BluFax, based on the globally ubiquitous Bluetooth digital communications protocol, which operates by detecting the MAC addresses of Bluetooth signals from passing cars.
  • Germany's approach to adaptive traffic control
    February 3, 2012
    Jürgen Mück, Siemens AG, describes the three-level approach taken in Germany to adaptive network control
  • Cost-effective alternatives to traditional loops
    February 1, 2012
    Traffic signal control is a mainstay of urban congestion management. Despite advances in vehicle detection sensors, inductive loops, which operate by using a magnetic field to detect the metal components in vehicles, are still the most common enabler for intelligent signalised junctions.