Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Virginia expands travel information on I-66
    April 4, 2013
    Virginia Department of Transportation (VDOT) is to expand the traffic information system on Interstate 66 (I-66). Motorists will now see travel times displayed on overhead message signs for the 35 miles from Washington to Haymarket. VDOT has been posting the number of miles and minutes to key destinations at three locations between the Capital Beltway and Gainesville since August 2011. Message signs will display the information at seven new locations. In addition, by summer, six more locations will be ad
  • Inrix continues collaboration with Samsung
    March 4, 2015
    Inrix is continuing its collaboration with Samsung on driving-related apps and services and now includes real-time traffic and travel time apps for the new Samsung Galaxy S6 and S6 Edge smartphones. Car mode, which enables users to set their S6 to automatically switch to a driver friendly user interface that uses voice controls and larger, crisper fonts and button sizes to make it easier to get up-to-the-minute traffic information, place and receive calls, listen to messages and play music on the road. Car
  • Autotalks and Applied in US V2X deployment
    July 28, 2020
    Autotalks’ chipsets to be in roadside units such as traffic lights in three US states
  • Telvent wins new traffic management contract in China
    May 16, 2012
    Telvent has announced the award of a contract from the Beijing Traffic Police to help to expand Beijing’s urban traffic management system. The company will implement its Telvent Smartmobility Traffic technology on more than 200 traffic junctions, which will enable Beijing authorities to improve traffic flow, increase drivers' safety and reduce air pollution.