Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Barcelona's bike share scheme a life saver
    January 26, 2012
    A recent study of the health benefits of Barcelona's Bicing communal bike share scheme, reveals it is a life-saver, responsible for saving 12 lives a year. Barcelona's community bicycle programme, Bicing, was inaugurated in March 2007. One of several schemes operated in cities around the world by Clear Channel, it has fulfilled its role of providing an efficient, ecologically friendly and critically important form of transport, helping to increase urban mobility and reduce street congestion. Clear Channel h
  • Data exploits parking potential
    March 11, 2015
    David Crawford parallel parks with innovations in two continents. Surveys of US cities indicate that drivers searching for parking can account for up to 37% of all urban traffic congestion. A 2011 study by IBM of 20 cities around the world found that nearly six out of ten drivers had abandoned their search for a parking space at least once; while motorists generally spent on average 20 minutes looking for a sought-after spot.
  • Patents for ALMA advanced strategic highway lane guidance for cars and trucks
    June 17, 2016
    ALMAGuide, developer of the Advanced Lane Management Assist (ALMA) advanced lane guidance technology for cars and trucks on freeways, has received approval for two US patents. These describe technology that takes information from centralised traffic management control centres, conditions the data and uses proprietary algorithms and propriety data structures to tell the vehicle (either with driver or driverless) both the best lane to be in on the highway, based on traffic flow several miles ahead of the
  • Trip planner selects destinations according to their distance in travel time
    July 12, 2012
    Germany’s Deutsche Bahn (DB) has introduced proximity search for bus and rail travellers as an additional search option in its HAFAS-based journey planner. From any starting point in Germany, the DB's journey planner generates all destinations that can be reached within a certain period of time. HaCon's 1:n search facilitates not only excursions to the countryside, but also helps to find destinations like theatres, museums and theme parks. These are shown on a map, along with their respective distances in t