Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

For more information on companies in this article

Related Content

  • Nokia Launches real time traffic service in Delhi and Mumbai
    April 2, 2012
    Nokia has expanded its location services portfolio in India with the availability of ‘Traffic feature’, a real time traffic service on Nokia smartphones. The service, available to users in Delhi and Mumbai, will be able to deliver comprehensive, real-time traffic information to more than 26 million people in two of the country’s busiest cities. The traffic update is available to users on Symbian smartphones on Nokia Drive, and on Nokia Lumia 800 and Nokia Lumia 710 on Nokia Maps. Upon download the user can
  • AAA App provides step-by-step guidance following a traffic crash
    April 19, 2012
    AAA has launched the latest addition to its suite of free mobile applications with the release of the AAA Insurance app for iPhone and iPad that walks drivers through the post-traffic crash process of collecting information, photos, as well as providing one-touch access to call police and emergency services, AAA to request a tow, and the AAA Insurance claims department, for those AAA Insurance policyholders.
  • Motown morphs into Mobility City
    August 7, 2018
    Detroit was once a byword for urban decay – but ITS America recently held its annual meeting there. This gave David Arminas a chance to assess how fast Motor City is moving down the road to recovery. Motor City, as Detroit is still called, was on its financial knees only five short years ago. The future looked bleak as the city and greater urban area bled jobs and population. It was on 18 July 2013 that Motown, as Detroit is also known, filed for Chapter 9 bankruptcy protection, the
  • Smart transport systems investment will continue to grow despite public sector cuts
    May 30, 2012
    The ITS sector is now going through an evolution driven by the maturation of communications technologies and their increasing adoption in major cities worldwide. The widespread availability of high-speed networks, both fixed and wireless, along with the ability to embed intelligence in physical objects throughout the urban environment and the diffusion of mobile devices that can send and receive real-time vehicle or infrastructure information, is driving the adoption of smart transportation systems in citie