Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

Related Content

  • March 30, 2017
    Connected citizens boosts Boston’s traffic management
    Data-derived traffic management is starting to show benefits as David Crawford discovers. The city of Boston has been facing growing congestion problems in its Seaport regeneration district, with the rate of commercial and residential growth threatening to overtake the capacity of the road network to respond.
  • August 1, 2012
    InfoConnect delivers accurate travel information on all levels
    Deryk Whyte provides an overview of how the New Zealand Transport Agency's InfoConnect concept was developed. Historically, the New Zealand Transport Agency (NZTA) (formerly Transit New Zealand) has faced challenges in communicating effectively with road users, its customers, about highway-related events or incidents in a timely, accurate manner. Prior to 2007, Transit relied on a third-party organisation to collect and disseminate national road condition information. This often resulted in incomplete infor
  • September 26, 2014
    Keeping a weather eye on road conditions
    Drive C2X has shown that advanced warning of poor road conditions could cut fatalities, as David Crawford explains. Connected vehicle (CV)-based warning technologies could mean 6% fewer deaths and 5% fewer injuries in road traffic accidents in Europe, according to the final results of the European Commission (EC) co-funded DRIVE C2X project. According to the European Centre for Information and Communication Technologies (EICT) which provided management support, these “prove that CV systems work and can hav
  • February 3, 2012
    Pioneering new passenger information systems
    Chicago pioneers new passenger information initiatives. By David Crawford