Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

For more information on companies in this article

Related Content

  • Car parking and parked cars need not be a technological black hole
    March 19, 2015
    David Crawford mines the potential of joined-up parking. Drivers conventionally see parking as an isolated, often frustrating, action; but collectively their attempts to find a space impact hugely on traffic flows. But new analyses of parking events look set to deliver real benefits to motorists and cities alike. Initiatives getting under way around the world are highlighting the advantages of connecting up parking events and – eventually - parked cars. The hoped-for results include not only enhanced urban
  • Amsterdam and TomTom join forces to create a smarter city
    November 25, 2016
    TomTom and the City of Amsterdam will collaborate on the development of traffic and travel concepts to improve traffic flow and parking in the Dutch capital. They plan to investigate new ways to measure traffic flow, understand parking behaviour and enable city planners and inhabitants to make smarter traffic decisions. Using the insights from TomTom’s Traffic data, the city government will now be able to make better decisions about accessibility and mobility throughout the city. As a result of the agree
  • Innovative traffic information system
    January 31, 2012
    From the roadside James Foster compiles some eye-catching news, deployments and product picks from the work zone
  • Positive incentives an alternative to road user charging?
    February 1, 2012
    The Netherlands has been looking at incentivising rush-hour avoidance. The intention is to better understand road users' motivations and find alternatives to congestion charging. Something significant needs to happen if we are to adequately address the traffic congestion and other issues caused by the ever-rising numbers of vehicles on our roads. Congestion or distance-based charging is seen as one way of managing demand and raising revenue for improvements to transport infrastructure. However, charging is