Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

For more information on companies in this article

Related Content

  • Will mobile apps kick-start mobility pricing?
    January 5, 2016
    Thomas Hallauer from Ptolemus believes trials of connected road charging services will show the pay per mile concept will go much further than previously thought. Drivers are progressively becoming directly connected to the transport infrastructure and while the methods are changing, the innovation is really in the models rather than the technology.
  • The scourge of poor air quality and rising pollution levels and how they can be tackled
    December 20, 2021
    Arguably, air pollution is one of the greatest challenges facing our world today. It impacts people, economies and the environment. It is clear that policymakers must act swiftly to improve air quality. ITS has a huge role to play in providing solutions. Here, Swarco, as a solution provider, shares inside tips on how to use modern ITS to save lives, economies and the environment.
  • The search for travel management's Holy Grail
    October 10, 2018
    Combining accurate network estimates and forecasts with real-time information is the way to deal with traffic hot spots. Alan Dron looks at products which aim to achieve just that. Traffic management authorities have for years been trying to get ahead of the game. Instead of reacting to situations, they want to be able to head them off as they occur – or even before they happen. Finding that Holy Grail of successfully anticipating problems will save time, tension and tempers on city streets. Two new system
  • Flexibility, interoperability is key to future traffic management
    February 3, 2012
    Jon Taylor of Faber Maunsell and Tabatha Bailey of Transport for London describe how an unusual mix of traffic practitioners, researchers and industry are working together to build new tools for the future. As we face higher expectations for managing congestion from both citizens and politicians, and as more and more data is becoming available from new sources, our traffic management challenge is changing.